The wonderful photo is of the premiere of the original 1962 roadshow engagement at the now lost Warner Beverly Hills. It's by George Mann and appears (in larger format) in the Flicker album of Brad Smith, Mann's son. It's part of a set picturing theatre marquees all over the country. Many feature Mann's dance act, Barto & Mann on the marquee.
See our web pages for more on the Aero Theatre and the Warner Beverly Hills.
Want to see it in 70mm? It'll be at the Egyptian on Sunday, June 30th.