I spent an afternoon last week trolling through old Long Beach City directories. I didn't answer some of my questions but did find all sorts of new data for the 1910 to 1915 period.
And one of those data points was about the Strand Theatre on The Pike. I had thought it opened as Hoyt's Vaudeville but evidently that name didn't surface until around 1919. At this point my guess is that it opened as the Columbia around 1913.
The page on the Strand Theatre continues to grow. New items include the photo you see here of Escott Norton. It's a view taken by his father in 1947. When you have a chance, take a look at Mr. Norton's Old Sign Art page on Facebook.
Also new on the page is a 60s view from Long Beach Heritage, and a 20s view (showing a marquee with milk glass letters) that was posted on that ever fascinating forum Noirish Los Angeles.
Check out the updated Strand Theatre page!