5546 Hollywood Blvd. Los Angeles, CA 90028 | map |
The end of the Star Theatre in December 1976. The
photo by Boris Yaro is on Calisphere from the UCLA L.A. Times Photographic Archive. The image appeared in the December 3 issue of the L.A. Times with this caption: "Theater Burns —Firemen battle fire burning through collapsed roof of the Star Theater, 5446 Hollywood Blvd. No one was injured but the fire, visible for miles, snarled morning rush-hour traffic. Building was a total loss, with damage estimated at $250,000."
The 1st theatre: The first version of the Apollo Theatre opened in 1916 or earlier. It's in the 1916 city directory with an address of 5552 Hollywood Blvd. The location was just west of Western Ave., between Western and St. Andrews Place.
Architect: The architect of the first Apollo is unknown.
A replacement building was planned in 1919 to be erected nearby, east of Wilton Place. Cinema Treasures researcher Joe Vogel found an article in the November 8, 1919 issue of the paper Holly Leaves, available on Google Books, that discussed the plans of architect C.S. Albright for the new theatre. Although this project didn't happen, Albright did get to do the replacement building a year or so later just east of the original Apollo.
This 1920 item about the new version of the Apollo appeared in the L.A. Times. Thanks to Ken McIntyre for finding it for a post on the
Photos of Los Angeles private Facebook group.
Another item on the new building, this one appearing in the July 30, 1920 issue of the Hollywood Citizen. Thanks to Ken McIntyre for locating it for a post for the Photos of Los Angeles private Facebook group.
At least here we get the story right that Mr. Hall of Michigan was the owner of the property, not the one signing the new lease. And that Albright was the architect, not the contractor. Hollywood Theatres, Inc. also operated the Hollywood Theatre and other houses.
Joe Vogel found this item about the deal in the August 11, 1920 issue of Builder and Engineering News:
“Contract
Awarded. THEATRE AND STORE, Cost, $40,000 -- HOLLYWOOD, Los Angeles Co.
Cal. Hollywood Blvd. near St. Andrews. Two-story brick theatre and
store building, 50x174. Owner- Hollywood Theatres. Inc. Architect— C. S.
Albright. 5910 Hollywood Blvd., Los Angeles."
Thanks to Ken
McIntyre for this 1920 article appearing in the Hollywood Evening Citizen-News.
He included it in a post for the
Photos of Los Angeles private Facebook group.
In this "Plans Complete..." article we had John M. Young mentioned as one of the owners of Hollywood Theatres, Inc. The Gore Brothers and Sol Lesser were also partners in the firm. When their holdings were rolled into West
Coast Theatres in 1921 the Apollo became an affiliate of that circuit as well. Joe Vogel found an item in the January 14, 1921 issue of the Hollywood Citizen noting that West Coast Theatres had leased the new building.
The new theatre opens: The second Apollo opened February 17, 1921. Again thanks to Joe Vogel for the research. He found this item in the February 9, 1921 issue of The Film Daily:
"Los Angeles — The new Apollo on Hollywood Blvd., which will be about the last word in elegance among residential district picture houses, will open shortly with a pre-release of the latest Christie special comedy, ‘Hey, Rube,’ featuring Bobby Vernon, as one of the features."
The feature at the reopening was "Nineteen and Phyllis" with Charles Ray.
Seating: 600 later. Originally advertised as 900.
Architect: C.S.
Albright designed the second Apollo building, under construction in 1920
and 1921.
An April 29, 1921 ad for the Apollo and Hollywood theatres from the Citizen-News. Thanks to Ken McIntyre for adding it as a comment to a post on the private
Photos of Los Angeles Facebook group.
An April 29, 1921 item Ken McIntyre located in the Hollywood Citizen-News. The Bowers Museum has a fine article on their blog about Bebe's January encounter with the law in Santa Ana: "Bebe in the Woods: Santa Ana's Jailed Star."
In the 1922 and 1923 city
directories it's listed as the New Apollo.
A 1927 remodel featuring "the new type storm doors." Thanks to Ken McIntyre for locating this to include in a thread about the theatre for the
Photos of Los Angeles private Facebook group.
The 1927 reopening ad located by Ken. Thanks!
In 1929 after West Coast Theatres became part
of the William Fox empire it was called the Fox Apollo.
Fox was gone by the mid-1950s. As seen in this April 1958 ad it had been taken over by a church and was advertised as both the Sacred Arts Academy and the Academy of Sacred Arts. Yet you could still go to see a movie. Thanks to Ken McIntyre for locating this.
A May 1958 ad located by Ken McIntyre.
By 1960 it had become a foreign film house running as the Apollo Arts.
An August 1960 ad. Thanks to Ken McIntyre for locating it for a post on the
Photos of Los Angeles Facebook group. Darrell Kunitomi commented:
"I am of the humble opinion that movies and music had a lot to do with the easing of hate for us after WW ll -- movies like 'Sayonara,' 'Bridge to the Sun,' 'Geisha Boy,' 'Seven Samurai' and others -- even 'Godzilla' and 'Rodan' helped. And in the mid Sixties, two decades after the war ended, it was amazing that a Japanese language song made it to #1. 'Sukiyaki.' Which oh, by the way, has nothing to do with the delicious dinner, it's a song about 'holding one's head up, even as the tears fall.' *How could I leave out our greatest hero story, 1951's 'Go For Broke'! A bare six years from 1945."
Shan Sayles was operating the Apollo Arts in the 60s with Robert Cuzan managing. He also had the
Vista, then branded as the Vista-Continental, and the former
Carmel Theatre on Santa Monica Blvd., by the time of this 1961 article rebranded as the Paris. The article discusses the promotion of the Apollo manager:
An October 1961 Apollo Arts ad located by Ken McIntyre for a post on the
Ken's Movie Page Facebook group.
It became the
Star Theatre on April 30, 1971. It ran as a grindhouse charging 49 cents admission, later up to 99 cents before 7pm. Thanks to Mike Rivest for locating the April 30 ad.
Another 1971 ad. Thanks to Ken McIntyre for this one.
A February 1972 ad.
An April 1972 ad for the three Sayles Bros. bargain houses. Thanks to Ken McIntyre for sharing it in a post on the
Ken's Movie Page Facebook group.
"The Only place in the World You Can See 'The Godfather' for 49 cents." It's a November 1972 ad in the Times. Thanks to Ken McIntyre for locating it for a post on the
Photos of Los Angeles private Facebook group.
Mark Valen commented:
"I
worked for Shan Sayles when he owned the Star, the Nuart and the
Mayfair in Santa Monica. We would play double features for 99 cents.
Always had to be sure to get enough rolls of pennies from the bank on
Friday afternoons to supply the weekend. Folks got angry if they didn't
get their change."
Closing: It was gutted by fire in early December 1976.
Status: The theatre was demolished soon after the fire. There's now an apartment building on the site.
An interior view:
A 1946 view of the interior in the
Los Angeles Public Library collection. Evidently it remained little changed until the theatre's demise.
Exterior views:
1923 - A trade magazine photo appearing with this copy: "A nice look at the double-line illuminated attractor at the Apollo Theatre in Hollywood which promotes both the feature and the short." Thanks to Dallas Movie Theatres for locating it for a post on
Cinema Treasures.
c.1932 - An Anton Wagner photo looking east on Hollywood Blvd. with the Apollo over on the right. It's on the website of the
California Historical Society.
Thanks to Noirish Los Angeles contributor BifRayRock for the find. He has it on his
Noirish post #37351. He notes that the hotel building in the center of the photo (still there) is the former St. Francis Hotel.
c.1932 - A detail from Mr. Wagner's photo. They're running "Blondie of the Follies" with Robert Montgomery, a September 1932 release. Anton Wagner took hundreds of photos of the L.A. area in 1932 and 1933 for a thesis topic having to do with the way the area's topology influenced the character of its inhabitants.
1930s? - An undated Life Magazine boxoffice photo. On the right there's signage advertising Bank Night with a prize that week of $75. Thanks to Noirish Los Angeles contributor BifRayRock for finding it in the collection. He's got it, with other Life views on his
Noirish post #40455. It's on
Google/Life Images where you can browse the
Life Photo Archive.
1973 - An Ed Ruscha shot in the collection of the
Getty Research Institute. Two of their features that day were "Performance" and "Clockwork Orange." There's also
a second view -- and more if you keep paging along the street. These are in a collection of over 70,000 Ruscha items available for browsing. A few places to start:
Sunset Boulevard, 1965-2010, undated (58,167 digitized items) |
Hollywood Boulevard, 1973-2005, undated (4,292 digitized items) |
Santa Monica Boulevard, 1974 (4,956 digitized items) |
Melrose Avenue, 1975 (3,724 digitized items) | While the Star didn't survive, that building on the left is still on the street.
The Star Theatre in the Movies:
George Segal is on Hollywood Blvd. after leaving a poker game in an apartment behind a massage parlor in Robert Altman's "California Split" (Columbia Pictures, 1974). We get a look west toward the Star Theatre, 5546 Hollywood Blvd. Thanks to screenwriter Larry Karaszewski for spotting the theatre in the film. It's about a casual gambler sinking deeper into the gaming world after he meets a pro. The film also features Elliott Gould, Ann Prentiss, Gwen Welles, Barbara London and Jeff Goldblum. Paul Lohmann was the cinematographer.
A detail from the shot that Larry Karaszewski shared in a
Facebook post. The top line on the marquee: "99¢ Always." Larry notes that the triple feature was "Enter the Dragon," "Come Back, Charleston Blue" and "Gimme Shelter."
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