A 1966 bus windshield view looking east on Hollywood Blvd. with the theatre at the time called Rector's Admiral. They're running an MGM revival package that was out that year. On the marquee: "Sweethearts" and "The Merry Widow." Oh, that's the Pantages down the street on the left. Thanks to The Kingsley Collection for the photo. It appears in their album Classic Los Angeles which features photos from the estate of Barbara Harlen. Among other places, the photo has also been seen in a cropped version on Photos of Los Angeles as a post of Bill Gabel.
Opened: May 16, 1940 as the Admiral. It was originally a restaurant before the remodel into a theatre. The opening films were "His Majesty's Mistress" with Danielle Darrieux and John Loder along with "Torpedoed" starring H.B. Warner.
Website: www.dolby.com/...vine-screening-room.html
As of mid-2024 Dolby was still using the Vine as a screening room although their web page hasn't been updated for several years. If you click on the "go to contact form" button you get "Our Los Angeles screening rooms are currently unavailable for new bookings through the end of 2022. Please come back in 2023 to inquire about future bookings."
Architect: S. Charles Lee did the 1940 conversion into a theatre.
A section by Mr. Lee showing the proscenium and auditorium back wall. It's a detail from a
larger drawing in the S. Charles Lee Papers Collection.
Seating: 603 after the 1969 renovations. The Dolby renovations of 2014 took it down to 70 seats.
Noir City Dame in her Noirish Los Angeles post #19591
traces the use of the building as a restaurant. In 1933 it was Henry's
Restaurant. In March 1934 Henry was out and it reopened as Perry's
Brass Rail, Perry having moved from three doors to the west. By late
1936 it had become the Weiss Cafe.
The L.A. Times issue of May 17, 1940 reported the opening of the theatre:
A 1941 ad for the Admiral.
Beginning in January 1957 the theatre was known as Rector's Admiral. Bruce Kimmel notes that he visited:
"Funnily, I was only in that theater once. I was obsessed with 'North by Northwest' back when it came out - saw at the Wiltern several times originally, then followed it around town. It played the Admiral in December of 1959, right around Christmas. I took a bus up to Hollywood to see it, but oh dear what a horrid little theater it was. I don't know that I'd ever been in such a weird theater before."
"The Vine - Hollywood's Newest & Finest Showcase." It's the October 11, 1968 reopening ad in the Times. Mark Valen comments:
Work included a greater height lobby area (with new lobby decor),
redone boxoffice area, new seating, new booth equipment, redesigned rear
exit scheme, a bigger screen and new auditorium decor (mostly drapes). The remodel was profiled in the May 19, 1969 issue of Boxoffice. The initial page of the article is on Cinema Treasures.
By 1971 the theatre was being operated by Pacific. Mark Valen notes that it's listed as one of their houses in a June 9 Times ad for a double bill of "Villain" and "Brewster McCloud." In a 1972 photo it's seen that the Trans-Beacon logo was no longer on the marquee. Pacific
Theatres operated the Vine for years (with a yet another remodel in the
70's) as both a Spanish language house and a $2 grindhouse.
At the end it was a sad independent operation with $7 double features. After 70 years of operation (with a few breaks) the Vine closed as a regular film theatre in October 2007.
The
Vine then was a rental house for a few years for various downmarket
events and private screenings. The marquee's semi-permanent copy usually touted
the theatre's 35mm and digital projection capabilities. In June 2009 it had a fling as the home of the Laserium. The L.A. Times had the story. Evidently the Laserium folks couldn't make a go of it. A January 2010 story detailed the defeat.
Status: Dolby leased the Vine in late 2013 and the theatre was gutted
down to the bare walls in 2014. It was rebuilt as a private
demonstration showcase for their Dolby Vision process, featuring
laser-based projection. They work with Christie as an equipment supplier.
SF Gate had a May 2015 story by Benny Evangelista about the company's new technologies, "Dolby hopes to lure movie fans back with theater of the future," that included photos of both the Vine and the Dolby Theatre.
The interior of the building as Henry's Restaurant before its conversion to a theatre. The card appears as part of Mr. Ethereal Reality's Noirish Los Angeles post #20899 and was a find by him on eBay.
The Vine's auditorium after the 1968 remodel. The photo apeared in the May 19, 1969 issue of Boxoffice. The photo is also on Cinema Treasures, added by Bill Gabel.
The effects wall. Dolby's idea for their Dolby Vision Theatre is to have a long entrance corridor to act as a transition from the outside world. It's a photo by David Walter Banks that appeared with a May 2015 SF Gate story by Benny Evangelista "Dolby hopes to lure movie fans back..." that included photos of both the Vine and the Dolby Theatre. They commented: "Instead of a traditional lobby, the entrance to the auditorium is a dark, curved corridor. Projectors cast a floor-to-ceiling video the length of the corridor, with accompanying Atmos sound."
Another look at the effects wall. It's done with multiple projectors overhead. You follow it around to either side for the auditorium entrances. Photo: Bill Counter - 2018
A view from house left. Photo: Bill Counter - 2018
A 2015 photo by David Walter Banks appearing with the SF Gate article. They commented: "The seats and wall coverings are made of materials in flat black to eliminate light reflecting from the screen. The speakers are hidden behind faceted panels, smaller in the back and larger toward the front, to help focus the viewer’s attention to the screen."
The rear of the Vine's re-configured auditorium. It's a 2015 photo by David Walter Banks for SF Gate.
More exterior views:
1940 - A pre-opening photo by Julius Shulman from the UCLA S. Charles Lee Papers collection appearing on Calisphere.
Bruce Kimmel comments: "Got the top-billed feature - 'Last of the Duanes' starring George Montgomery. That film came out in September of 1941 and would have hit second and third run theaters like the Admiral a few months later." The second feature looks like it might be Lloyd Nolan in "Buy Me That Town," an October 1941 release."
1942 - This view is in the great Bruce Torrence Historic Hollywood Photographs collection, now owned by the McAvoy family. On the marquee: "Hellzapoppin" and "Saboteur." It's their item # T-002-1. The collection, of course, has many more Hollywood theatre photos to browse.
1942 - This detail from the photo above appears on page 67 of the 2008 Arcadia Publishing book "Theatres in Los Angeles" by Suzanne Tarbell Cooper, Amy Ronnebeck Hall and Marc Wanamaker. Most of the rare photos in the book are from Marc Wanamaker's Bison Archives. Google Books has a preview of the book to browse.
c.1946 - A detail from Sean's card. Note
the vertical sign just beyond the Admiral for Chi Chi's, the restaurant
that had taken over the Sardi's space beginning in August 1945.
1946 - A Christmas view looking west at one of the most photographed corners in the city, Hollywood and Vine. The Admiral marquee is glowing brightly in the middle of the image. The uncredited photo is in the Los Angeles Public Library collection. Note the lit Chi Chi's vertical above the former Sardi's space.
1947 - A busy Frasher Foto Card looking west on Hollywood Blvd. across Vine with the Admiral Theatre in the center. It appears on Calisphere from the Pomona Public Library collection. The photo also is part of Ethereal Reality's Noirish Los Angeles post #5198, a fun photo survey of the use of banners across L.A.'s streets.
1948 - Well it's a nice look at the newstand. Thanks to Mr. Ethereal Reality for the tourist snapshot from eBay, included in his Noirish Los Angeles post #34180. Our theatre is lurking across the street. Harris & Frank has moved into the store earlier called Brooks.
1948 - A November look at the Admiral during a home movie drive up the street. They were running the July 1946 release "The Stranger" with Loretta Young, Edward G. Robinson and Orson Welles. It was paired with Robert Wise's "Born to Kill," a May 1946 release with Claire Trevor, Lawrence Tierney and Walter Slezak. Thanks to Alison Martino for sharing the lovely three-minute clip as a post on her Vintage Los Angeles Facebook page. Down the street we get a look at the Warner with "June Bride," the Hollywood Hotel, and a view of the Chinese with "The Paradine Case" and "Million Dollar Weekend." There are also some shots of various studios.
1954 - A detail from Sean's September photo. That was the last month for Red Car service on the Hollywood line.
1954 - A sweet December view of the theatre's marquee in the center of the image as we look west. The Warner is down the street The Admiral was running "The Wild One," a December 1953 release with Brando along with "My Forbidden Past," a 1951 release with Robert Mitchum and Ava Gardner. This program opened Christmas Day 1954.
The corner billboard was advertising the DC-7, a plane that American had put into service in November 1953. Thanks to Richard Wojcik for sharing the postcard from his collection. The card has also been seen in various versions on the So Cal Historic Architecture private Facebook group, on Gaylord Wilshire's Noirish Los Angeles post #9302, on the Photos of Los Angeles private Facebook group and in Elizabeth Fuller's Old Los Angeles Postcards collection on Flickr. Elizabeth gives us what is on the back of the one she has, mailed in January 1958:
1955 - A view east with the Admiral running "Hell Below Zero" with Alan Ladd, a July 1954 release. Thanks to Sean Ault for locating the photo. Bruce Kimmel notes: "Week of February 23. 'Hell Below Zero' finally makes it to the Admiral about eight months after the fact. Second feature is 'Clash by Night.'"
1957 - The Admiral in running "The Searchers" and "Francis In The Navy." It's from Getty Images stock footage that can be seen as "Hollywood Blvd. 1956 Vintage Los Angeles," a one minute+ clip on YouTube from Alison Martino. The same footage appears on YouTube as a separate post from Alison titled "Hollywood Blvd. Part 3 - 1956."
More of the Getty Images footage shot at the same time can be seen in "Hollywood Blvd. 1956," four minutes of lovely clips on YouTube from Craiglaca1. Thanks to Donavan S. Moye for this screenshot, taken from an appearance of the footage in the 2019 Showtime documentary "Sid & Judy." Bruce Kimmel notes that this program ran at the Admiral the week of March 17, 1957
1957 - Another time around the block in the Getty footage allows a better look at the boxoffice. This shot is from the footage that's included in Rick Prelinger's "Lost Landscapes of Los Angeles - 2016," an hour and twenty minutes of wonderful images from various sources that was originally presented in a program at the Los Angeles Public Library. Also see "Lost Landscapes of Los Angeles - 2019." This second installment was presented at the Library by the organization Photo Friends as part of the series L.A. in Focus. Both compilations are on Vimeo.
1957 - Looking east toward the Vine and Pantages in another March view from the Getty footage in Rick Prelinger's "Lost Landscapes of Los Angeles - 2016."
1961 - A Christmas season view by Frederick Schussel that was located by Torbjörn Eriksson. It's from American Stock Archive and can be seen on the Getty Images site and on Photos.com. Thanks to Bruce Kimmel for dating the photo. He notes that "The Grass is
Greener" and "On the Double" opened on November 22 for a one week run.
1963 - Looking west from Hollywood and Vine in August. The Admiral was running a reissue of "Auntie Mame" from 1958 plus "The Day They Robbed The Bank of England," a 1960 release. Bruce Kimmel notes that this double bill played a week beginning August 21. The photo was shared on Shorpy by Tterrace/Paul Penna, who says he's the guy in the photo visiting the big city. On the Mid-Century in Color private Facebook group Paul says the shot was taken by his brother. Thanks to Phillip Cutler for giving a nudge to get this one included by posting it on the Los Angeles Theatres Facebook page. Visit his Classic Hollywood/Los Angeles/SFV page.
c.1964 - A wider view with the same Kahlua billboard on Hody's. Thanks to John Davis for locating this one for a post on the Southern California Nostalgia private Facebook group.
1965 - A look east from Ivar St. with the Admiral on the left. Thanks to Sean Ault for spotting this shot on eBay. The theatre was running "Viva Las Vegas," a May 1964 release with Elvis Presley and Ann-Margret. The second feature was the March 1965 release "The Rounders" with Glenn Ford and Henry Fonda. Bruce Kimmel notes that this program played the week of July 7.
1965 - The theatre had Sinatra in the January 1965 release "None But The Brave," along with "Bus Riley's Back in Town," an April 1965 release with Ann-Margret. It's a photo by Sid Avery appearing on the site MPTV Images. Sorry about the watermark but thought you'd want to see the neon. Bruce Kimmel comments: "Fantastic
shot. The Admiral at this time was doing short runs - this opened on
August 18 and played through Saturday the 21st. Replaced by 'The
Cardinal.'"
1966 - A view west with the theatre running "Never Too Late," a November 1965 release with Paul Ford and Connie Stevens along with Billy Wilder's "Irma la Douce," a June 1963 release with Jack Lemmon and Shirley MacLaine. Note that the Haunted House was still in business with new and improved signage. Thanks to Sean Ault for sharing the photo from his collection.
1968-69 - Zeffirelli's "Romeo and Juliet" opened October 31 day-and-date with the Tivoli Plaza, now called the Royal. This was the second film to play the theatre after the remodel. Thanks to John Nelson for sharing the photo in a post for the Southern California Nostalgia private Facebook group.
Mark Valen comments: "'R and J' was of course a smash hit and played at
the Vine for 10 months until 'Medium Cool' opened there in late summer of
‘69. So it was a Paramount showcase house initially." In 2018 Quentin Tarantino put "Romeo and Juliet" back on the Vine marquee for "Once Upon a Time... in Hollywood." See the Historic L.A. Theatres in Movies post about the portion of the shoot involving the Vine and Pantages.
1978 - Over at the Vine it was "Coming Home" with Jane Fonda, Jon Voight and Bruce Dern. The film was a February release. See our page about the Cave Theatre for more about that venue. Thanks to the Classic Hollywood/Los Angeles/SFV Facebook page for locating the photo. It later popped up in a post for the Lost Angeles Facebook group.
1980 - The run of "Cruising" brought out the protestors. Thanks to Cinema Treasures contributor Granola for adding it to the site's page on the Vine Theatre.
c.2000 - The Vine marquee in its later grind house days. The marquee is tying to tell us that it's two movies for $5. The photo is from Preemo on Flickr. It's also been seen on the Photos of Los Angeles Facebook group.
2009 - A look west with the intersection of Hollywood and Vine behind us. Note the towers of the Warner Theatre in the distance. It's a view from Google Maps.
2009 - A Laserium marquee detail from intrepid theatre photographer Hollywood 90038, who has stalked all of Hollywood. It was once on the Cinema Treasures page for the Vine but seems to have vanished from that site.
2015 - A view from the May SF Gate story by Benny Evangelista "Dolby hopes to lure movie fans back..." It may be all new inside but there were no Dolby upgrades on the exterior -- except a security guard to limit entrance when Dolby has an invitational screening. It's a photo by David Walter Banks.
The Admiral/Vine Theatre in the Movies:
We get the same shot repeated in Joseph Newman's "The George Raft Story" (Allied Artists, 1961) with Ray Danton, Jayne Mansfield and Julie London. For the purposes of "Raft" the towers of the Warner in the distance with the neon saying "Cinerama" are a bit of an anachronism. Thanks to Kliph Nesteroff for the screenshot this time, posted on the Facebook page Vintage Los Angeles.
We get a fine tour of Los Angeles in Jacques Deray's "The Outside Man" (United Artists, 1973). Here we get a bit of the Vine's marquee advertising "Nicholas and Alexandra" and the vertical of the Pix scintillating in the distance as Jean-Louis Trintignant picks up a hitchhiker. The film also stars Roy Scheider as another hit man and Ann-Margret as the former owner of a bar who gets caught in the middle of the mess. See the Historic L.A. Theatres in Movies post for another distance view of the Pix plus shots of the Cinematheque 16 on Sunset and the La Reina in Sherman Oaks.
Jim Carrey and Courtney Love go to the movies at the Vine in "Man on the Moon"
(Universal, 1999). This
film about the strange life of comic Andy Kaufman was directed by
Milos Forman. It also features Danny DeVito, Gerry Becker, Leslie Lyles,
George Shapiro and Melanie Vesey. The cinematography was by Anastas
Michos. See the Historic L.A. Theatres in Movies post for two more Vine shots plus some views late in the film of the auditorium of the Los Angeles Theatre when it subs for Carnegie Hall.
"Go see what's playing at the Vine" her father said. So Elle Fanning risks a jaywalking ticket while he has a tryst in "Low Down" (Oscilloscope Labs, 2015). She's the daughter of troubled jazz pianist Joe Albany, played by John Hawkes. It's 1974 and the cashier won't let her in to see "Sweet Sweetback's Baadasssss Song" due to its X rating. Thanks to Royce Mathew for the screenshot.
In "Keanu" (Warner/Fine Line, 2016) we take a drive to the Hollywood Hills for a drug delivery after our two stars, Jordan Peele and Keegan-Michael Key, get involved with a gang in an attempt to get back a stolen cat. On the far left is the dark marquee of the Vine with the Pantages in the distance. In "Keanu" we also see the Palace Theatre, the Los Angeles Theatre and the Cinerama Dome. See the Theatres In Movies post for more shots from the film.
The Vine was back in business for an April 2023 shoot for Ti West's "MaXXXine" (A24, 2024). It's a horror film set in the 1980s that follows Mia Goth as an adult film performer who survives a bloody incident and tries to become a Hollywood star. Also featured are Michelle Monaghan, Giancarlo Esposito, Elizabeth Debicki, Kevin Bacon, Lily Collins and Bobby Canavale. The cinematography was by Eliot Rockett. See the Historic L.A. Theatres in Movies post for more views of the Vine. We also see the Warner and the Chinese in the film.
The owner of the theatre building can be reached at (310) 444-8955.
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What's fascinating about the 1944 photo where the Admiral is playing Footlight Serenade is Sardi's next door - all reports say that it burned down in 1936. So, they left the signage and front intact for eight YEARS???
ReplyDeleteWell, it certainly doesn't look abandoned in that 1944 shot, does it? In fact, it appears that the doors are open. Could it be that all those reports are wrong?
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