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Vogue Theatre

6675 Hollywood Blvd. Los Angeles, CA 90028 | map |


Opened: July 9, 1935. This 1935 Mott Studios view is from the California State Library collection, one of three photos in their set #001387308. A photo of the nearly completed theatre was included with a page 29 L.A. Times article on June 30, 1935 headlined "Year's First Half Sees Huge Building Spurt Here"

The News: The theatre reopened in March 2018 as a free movie and TV artifacts museum called ScreenBid. But lately it's been closed. The future of the location is unknown. The previous tenant, Supperclub LA, closed after a five year run in October 2015.



A July 10, 1935 Times article.



A Times ad for the new theatre. Thanks to Ken McIntyre for locating the Times items.

Architect: S. Charles Lee. The Vogue had a Skouras-style re-do in 1946. It got a major remodel in 1959 by J. Arthur Drielsma. It was mentioned in a page 7 story in the August 8, 1959 issue of the Times. 70mm equipment was installed at that time. There have been other makeovers through the years as well.



A drawing by Mr. Lee for the theatre's facade. It's a detail from a larger drawing in the S. Charles Lee Papers at the Department of Special Collections, Charles E. Young Research Library, UCLA.

The backroom: A room behind the storefront east of the theatre was famous for decades as Musso & Frank's "Backroom," a favored workspace for writers such as Dashiell Hammett, Nathaniel West, William Faulkner, Raymond Chandler and Dorothy Parker. They cut two doorways in the west wall of their dining room and hired a doorman to keep the less exalted customers out. Musso's lease on the space expired in 1955. They took the room's furnishings and tried, as much as possible, to reconstitute it in their "New Room" south of the restaurant's entrance. It's in a space formerly used as a bookstore. Thanks to Hollywood historian April Clemmer for the research. Also see a 2015 Curbed L.A. article about the restaurant's history.

Seating: 800 originally, 500 at the end. There is no balcony. Upstairs is just the booth, offices and restrooms.While it was operated by Fox West Coast and, later, Mann Theatres, the Vogue had lots of good runs including 70mm reserved seat engagements of "The Big Fisherman" (1959) and "Can-Can" (1960). Later (through 1992) Mann frequently used the Vogue as a moveover house from the Chinese.


One 1967 booking for the Vogue was Arthur Penn's "Bonnie and Clyde" (Warner Bros.). Thanks to Ken McIntyre for posting the ad on the Photos of Los Angeles Facebook page.

Closing: Vogue closed as a regularly operating movie theatre in 2001. The building reopened as a nightclub called Supperclub in the fall of 2010 and closed in October 2015. Supperclub was an Amsterdam based company that was operating the venue as a music club, restaurant and performance space.

The firm did a significant amount of remodel work including removal of the original floor to install terracing and a dance floor, gutting the proscenium area, and installing a kitchen at the screen end of the theatre. Projection capability included a roll down screen in front of the kitchen. Manager Jerry Garcia noted at the time of the 2010 opening that their new mostly white interior decor gave the performers a blank canvas for their events.

Status: The theatre reopened in March 2018 as a free museum called Screenbid, an offshoot of the online auction house ScreenBid.com. Lately it's been closed and the future of the location is unknown. On display were items about the history of film and other aspects of show business.

The project, a venture of the building owner Elie Samaha and his partners, featured artifacts from almost all the major film studios. Most of the items on display were available for purchase. The project included a bar and was occasionally rented for private parties.

The Vogue in the Movies: 


We see lots of the Vogue in a dream/nightmare that film director Donald Sutherland is having in Paul Mazursky's "Alex in Wonderland" (MGM, 1970). The carnage on Hollywood Blvd. is part of Sutherland's ruminations about his next film project. See the Historic L.A. Theatres in Movies post for twenty more shots from the film including views of the New-View/Ritz, Loew's/El Capitan and the Los Angeles Theatre.



We see a lot of Hollywood Blvd. in Robert Vincent O'Neill's "Angel" (New World, 1984). Fifteen year old Molly is a high school student by day, a hooker by night. Here we're looking across at the Vogue with Molly's friend Dick Shawn on the right. The film also stars Donna Wilkes, Cliff Gorman, and Rory Calhoun. John Diehl is the killer preying on teenage hookers. See the Historic L.A. Theatres in Movies post for a dozen shots from the film.  
 


We get a look at the Vogue in the background as Mel Gibson goes after the bad guys on Hollywood Blvd. in Richard Donner's "Lethal Weapon" (Warner Bros., 1987).
 


A view east on Hollywood Blvd in "Lethal Weapon" with the Vogue Theatre on the left, and across the street, the Ritz -- called the Pussycat at the time of the film.
 


Looking west on Hollywood Blvd. with the Vogue Theatre on the right in "Lethal Weapon."



We get some lovely c.1959 background footage as we drive down Hollywood Blvd. near the beginning of Warren Beatty's "Rules Don't Apply" (20th Century Fox, 2016). Sights include the Vogue on the left and the Egyptian facade with signage up for "Ben-Hur." There's also a 1961 shot of the Chinese. We also get another trip down the same stretch of the street later in the film. The movie features Alden Ehrenreich, Lily Collins and Annette Bening. See the Historic L.A. Theatres in Movies post for more from the film.



We get a nice bit of vintage footage showing the Vogue in "The Dirt" (Netflix, 2019), a biopic about the band Mötley Crüe. Thanks to Donavan S. Moye for the screenshot. 



A row of vintage cars ready for filming a scene for Quentin Tarantino's "Once Upon a Time in Hollywood" (Sony, 2019). The film stars Leo DiCaprio and his friend Brad Pitt as an actor and stuntman trying to break into the business in 1969. Storefronts on both sides of the street were redone for a sixties look. See the Historic L.A.Theatres in Movies post for many more shots of the Vogue, the Pussycat/Ritz, and the Cinerama Dome. 


The lobby:


Cinematour's Vogue Theatre page has this early lobby view from the publication "Theatre Catalog."  The page also features a some exterior photos from 2003-2008.
 


The lobby in 2010 during the Supperclub renovations. Photo: Bill Counter



The lobby in 2018 after the Screenbid renovations. Photo: Bill Counter


 
The house right side of the lobby. Photo: Bill Counter - 2018


Upstairs:


The upstairs corridor to the restrooms in 2010. The railing beyond the exit is part of the staircase down to the lobby. The back wall of the booth is at right, new restroom construction to the left. Note S. Charles Lee's classical detailing on the pilasters at the exit.There was also a classical broken pediment over the doors from the lobby into the auditorium.  Photo: Bill Counter



The booth in February 2010. It's all wood frame construction upstairs and there had been a lot of water and pigeon problems. Plaster on the walls had been removed in 2010 as part of the Supperclub renovation. Under the tarp it's a Simplex XL, Simplex soundhead and LP Associates Xenon lamp. The 70mm gear had been removed some years ago. photo: Bill Counter


The auditorium:


The California State Library Mott-Merge collection includes this c.1935 view of the Vogue's auditorium. It's a Mott Studios photo in their set #001387308.



A look toward the screen after the Skouras renovation. It's a photo from the Ronald W. Mahan collection. It was taken December 5, 1946 by Western Photo Service and was in the Mann Theatres collection.  

Michael Moran comments: "Most of what you see in the picture had been ripped out by the time the Vogue stopped showing films. It was basically a box with a rake with no decoration. With that in mind, the Vogue could be returned to film exhibition. I loved the Vogue, and worked there as Assistant Manager for a couple of years. It was a nice, medium size house with good sight lines, a killer sound system and rats who were attracted to the trash from Musso Frank and stayed for the movie. 

"By the way. The theatre is NOT haunted. There is no ghost of a former projectionist who died in the booth. I knew Gus and he died long after he retired from the Vogue. There were no ghosts of children who died in a fire on that site because there was never a school there. That story came up when it was the base of operations for a Ghost Hunters tour or some sort of nonsense."



The sidewall with the new ornament. The theatre would get another remodel in 1959. Thanks to Ronald W. Mahan for the photo from his collection, also taken December 5, 1946.



An auditorium view in February 2010 from the rear of the house toward house right. The doorway at extreme right leads into a storage room at one time used as a dining area by Musso and Frank's. Here we see that the floor slab has been removed at the rear and risers are being constructed. The wall finish appears to be acoustic plaster with remnants of decoration perhaps from the 1959 remodel. Later the walls had Soundfold drapes over the plaster. Photo: Bill Counter



Another view looking toward the front of the auditorium. Photo: Bill Counter - 2010



At the screen looking toward the house left wall and rear of the auditorium. Photo: Bill Counter - 2010
 


At the front looking along the former screen area toward the house left wall. The screen would have been in front of the white wall at right which was both an exit corridor and a structure to support the speakers. There was no stage area and whatever proscenium there was is long gone. Photo: Bill Counter



The auditorium of the Vogue shortly after remodeling and reopening as Supperclub Los Angeles. The photo appeared with a BizBash story "Supperclub Los Angeles: Restaurant - Club - Theater with
Entertainment Options" from November 2010.




A 2010 BizBash view along one of the sidewall banquettes.


 
A 2010 BizBash shot looking down from the booth.  Note that the original ceiling cove still remains.



The vista toward the rear. The Daria Nagovitz photo had appeared on the club's Facebook page.  



A new wall installed by Screenbid that splits the auditorium in half. The front half is warehouse space. Yes, that's part of S. Charles Lee's 1935 ceiling. Photo: Bill Counter - 2018 



Looking through the window at the front of the auditorium. Photo: Bill Counter - 2018 


 
The bar area at the rear of the auditorium. The bar and the rounded wall above it are leftovers from Supperclub. Photo: Bill Counter - 2018 



The view toward house right and a new doorway cut into the space once used as the Musso & Frank Back Room. Photo: Bill Counter - 2018


 
The Back Room space, now a retail area. We're looking toward Hollywood Blvd. A doorway connecting this space to the theatre lobby is on the right at the end of the space just before the wall.  Photo: Bill Counter - 2018


More exterior views:


1935 - A pre-opening look at the theatre from page 65 of the 2008 Arcadia Publishing book "Theatres in Los Angeles" by Suzanne Tarbell Cooper, Amy Ronnebeck Hall and Marc Wanamaker.  Most of the photos in the book come from Marc Wanamaker's Bison Archives.  There's a Google Books preview you can browse.  

The theatre's opening bill is on the marquee "The Lodger" (aka "The Phantom Fiend") and "Ladies Crave Excitement."   



1935 - Running "Champagne For Breakfast" with Mary Carlisle along with "The Awakening of Jim Burke" with Jack Holt. It's a Mott Studios view from the California State Library collection, one of three photos in their set #001387308.



1936 - The crowd is there for the Christmas parade in this postcard view west on Hollywood Blvd. from the California State Library collection.  The Vogue is running "Jungle Princess" with Dorothy Lamour and Ray Milland, released in  December 1936.  Note the signage for the Egyptian on the left.




1939 - Looking east in December with the street all decorated for the holidays. The Vogue is on the left and the Egyptian is on the right.  Thanks to Ken McIntyre on Photos of Los Angeles for the photo. 



1946 - Time for the scary giant Santa Clauses. The Vogue is running "Secret Enemies," a September release. It's a photo from the Ronald W. Mahan collection. Thanks, Ron! 



1947 - A March view of the Vogue during the run of "Duel in the Sun."  Thanks to Vicky Valentine for the photo, once posted on the Vintage Los Angeles Facebook page but now vanished from that site. 



1947 - The end of the "Duel" marquee - plus a couple of fingers. Vicky Valentine spotted these two on eBay.



1948 - The view east toward the Vogue Theatre in a Christmas season photo by Arnold Hylen. The photo comes to us courtesy of his grand- niece Greta Gustafsson. Thanks, Greta! Visit the Arnold Hylen Facebook page she curates: Arnold Hylen - Los Angeles Images of an Era 1850-1950.

The photo also appears on Noirish Los Angeles post #10750 where contributor kznyc2k has a number other Christmas views, all credited to the Facebook page Vintage Los Angeles.



c.1948 - Thanks to Maurice Ideses for this noirish Christmas shot looking east toward the Vogue. The Egyptian of course is hiding just beyond the Pig & Whistle. It was a post on Vintage Los Angeles.



1950 - A Life photo looking east gives us the Vogue on the left with the towers of the Warner beyond. Thanks to Noirish Los Angeles contributor Tourmaline for spotting the shot above in the Life collection -- it's in the Noirish post #35733 along with other Hollywood views.



1951 - A terrific Life magazine view west on Hollywood Blvd. We get a glimpse of the Vogue signage on the right and the Hollywood Theatre vertical and the green Egyptian neon on the left. The Hotel Drake you see here was earlier the Hotel Christie. Later it was the Hollywood Inn. The building is now part of the Scientology's many holdings in Hollywood. 

Thanks to Ken McIntyre for spotting the above in the Life collection and posting it on Photos of Los Angeles. On the same Facebook page Bill Gabel also has added another version. You can also find it on Tourmaline's Noirish Los Angeles post #35733. 



1953 - A classic Hollywood postcard from the Steven Otto collection posted on Photos of Los Angeles. Steven notes: "Hollywood Blvd. in 1953, judging from the double feature at the Hollywood Theater (‘Salome’ and ‘The Girl Next Door’). The radio towers atop Warner Bros. Theatre spell CINERAMA in yellow neon." A different version of the card appears in Eric Lynxwiler's Paper Ephemera set on Flickr.   



early 1950s - Thanks to Sean Ault for this Christmas season view -- it's one he found on eBay. 



1950s - A colorful postcard view looking east on Hollywood Blvd. The caption reads: "Hollywood Boulevard At Night. Film capital of the world in all of its glamour." Note the Hollywood Theatre vertical and marquee on the right and the Vogue Theatre signage in the center of the image. The card is one that appeared as part of the collection of the now vanished website Yesterday LA. It also has appeared on the Facebook page Vintage Los Angeles.



c.1955 - A lovely look west from the Richard Wojcik collection on Vintage Los Angeles. In addition to the Vogue on the right, we get the New-View/Ritz on the left and, in the distance, the green tower of the Egyptian.  Richard notes: "No date, but streetcar service ended in 1954---because their tracks have been removed and the street looks recently paved, I think this is circa-1955."
 


1957 - The Vogue is running "Omar Khayyam" in this image discovered by Ken McIntyre. He's got it posted on Photos of Los Angeles Thanks, Ken! 



1957/58 - On the right the Vogue has "Peyton Place," a run that began December 13, 1957 at the Vogue and the Loyola after the world premiere the night before at the Beverly. "April Love" and "Three Faces of Eve" are playing at the New-View. It's a photo by Frank J. Thomas in the Frank J. Thomas Archives. It's on Flickr from the Manitoba Museum of Finds Art. Thanks to Martin Pal for finding the photo to include with other Hollywood Christmas views in his Noirish Los Angeles post #50025



1959 - A rendering for the for the remodel by Arthur Drielsma. The drawing is in the Los Angeles Public Library collection.
 


1963 - An August vista looking east on Hollywood Blvd. toward the Vogue Theatre from the Facebook page Immortal Beauties.



1964 - A fine look east in August from Richard Wojcik on Vintage Los Angeles. The Vogue is running "A Shot in the Dark." Across the street we get a look at the New-View Theatre, later called the Ritz. Thanks, Richard!



1965 - The Vogue during the run of "What's New, Pussycat?" It's on Photos of Los Angeles as a post from Ken McIntyre. There's also a re-post from Bruce Kimmel -- it's a photo from his collection. Take a look at that marquee that extends over the adjacent storefronts.
 


1965 - A closer view during the "Pussycat" run. It's another post of Ken McIntyre on Photos of Los Angeles. Thanks, Ken!



1966 - Looking west with a bit of the News-View marquee hiding in the shadows at the left. It's a photo that appeared on the Vintage LA Facebook page. Thanks to Ken McIntyre for spotting it for a post on Photos of Los Angeles.



1968 - A photo of the Vogue added by Andrew Sandoval to the page for the non-public Facebook group Mid Century Modern Facebook. The theatre is swamped with fans for the run of "Head" with the Monkees. 



1968 - Another marquee view during the "Head" engagement.  Again thanks to Andrew Sandoval for the post on the Mid Century Modern page.



1972
- Thanks to the superb Bruce Torrence Hollywood Photograph collection for this facade view taken while the Vogue was running "Rainbow Bridge."  



1973 and 2002 - Ed Ruscha, perhaps better known for "Twentysix Gasoline Stations" and "Every Building on the Sunset Strip," also had a fling with Hollywood Blvd. Here we get a look at the Vogue, in 1973 (top) and 2002 (bottom). The video, part of the Getty 2013 initiative "Pacific Standard Time Presents: Modern Architecture in L.A.," has been posted by The Getty on YouTube as a five minute video, up one side of the street and then down the other.

Many of his works reside at The Getty. This one, from the "Streets of Los Angeles" archive at the Getty Research Institute, was part of their exhibition "Overdrive: L.A. Constructs the Future 1940-1990." Mr. Ruscha lives and works in Culver City. 



1983 - A view of the Vogue facade from the American Classic Images collection. There's also a 1982 daytime photo on the site.



2007 - The facade of the closed theatre.  Photo: Bill Counter



c.2007 - Not sure who Norma was, but Ken McIntyre got this shot of the theatre's expression of concern.  The image appeared on Photos of Los Angeles.



2007 - Looking west along Hollywood Blvd. Thanks to Ken McIntyre for the photo, on that originally appeared on his Facebook page Photos of Los Angeles. It looks like the theatre got an occasional rental during this period.



2009 - A panoramic view west on Hollywood Blvd.  It's a shot from Google Maps. Head to Google for a current interactive version.



c.2009 - Thanks to Ken McIntyre on Photos of Los Angeles for this sad look at the theatre boarded up and awaiting its next act.  



c.2010 - A photo of the Vogue early in its Supperclub incarnation added by Doug Boethin to the Vintage Los Angeles collection. Thanks, Doug! 



2012 - The Vogue two years into its run as the Supperclub.  Photo: Bill Counter



2012 - A vertical sign detail. Ken McIntyre's photo was a post on the Photos of Los Angeles Facebook page.



c.2015 - A photo that once appeared on the now defunct Supperclub website. It's a Daria Nagovitz photo.



c.2015 - An entrance detail that had appeared on the Supperclub Facebook page. The club was running from 2010 to 2015. 



2017 - Marquee work underway in March. Thanks to Chris Willman for his photo, added as a comment to a post by Michael Moran on the LAHTF Facebook page.



2017 - A June photo of the new digital readerboards installed. Photo: Bill Counter



2017 - The unfinished soffit in June. Photo: Bill Counter



2017 - The new readerboard in action in September. Photo: Matt Spero



2017 - The entrance area as the theatre gets a bit of a remodel for reopening as Screenbid, a film and television museum/auction house. The gray hulk at center is the theatre's electrical service equipment. Thanks to Matt Spero for his September photo.  



2018 - The entrance after the Screenbid opening. Photo: Bill Counter



2018 - A view looking east. Photo: Bill Counter 


Around back:

 
2018 - The east side of the building.  We're in the Musso & Frank parking lot with their rear entrance at the left. The structure seen to the left of their sign is the portion of the theatre building once used as the restaurant's Back Room. Photo: Bill Counter



2018 - The rear of the former Back Room. An exit passageway and the side wall of the auditorium is on the right. Photo: Bill Counter  



2018 - The rear of the theatre as seen from Las Palmas Ave. At the time of the photo the lots behind the building were being prepared for construction of apartment buildings. Photo: Bill Counter 

More Information: See the Cinema Treasures page for lots of discussion about the history of the Vogue Theatre.  There's still a Supperclub Facebook page up that gets on occasional post from someone.  

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