An item that appeared in the July 19, 1970 issue of the L.A. Times. Thanks to Ken McIntyre for locating it for a thread about various adult theatres on the Ken's Movie Page Facebook group.
More exterior views:
c.1938 - The building was initially the Holly Food Mart, opening sometime around 1937. In the 50s it was the headquarters for Peterson Publishing, putting out such titles as Motor Trend and Hot Rod. This Herman Schultheis photo is in the collection of the Los Angeles Public Library.
Thanks to Carol Momson for information about the building's past in a post for the SoCal Historic Architecture private Facebook group.
c.1938 - A night view of the market. Note the view of the Marcal Theatre, later renamed the World, on the left. It's another Herman Schultheis photo from the Los Angeles Public Library.
More views by Mr. Schultheis of the building as a market that are in the LAPL collection: searchlights at grand opening | produce and gawkers | MC at opening | another sidewalk shot | night facade from across the street |
c.1960? - The building was the headquarters of the publishing firm Trend Inc. in the 50s and 60s. Thanks to Steve Horton for finding this photo.
1971 - A fine look east on Hollywood Blvd. at the World Theatre -- and the X Theatre beyond, here with the two halves of the X called the Adam and Eve. The photo is from the amazing McAvoy/Bruce Torrence Historic Hollywood Photographs collection, their #T-057-1.
1977 - A view looking west at the X and onward down Hollywood Blvd. toward the World Theatre. Thanks to Brooklyn-based theatre historian Cezar DelValle for the photo. His theatre adventures can be found on his Theatre Talks blog as well as on Facebook. The photo also has made appearances on the private Facebook groups Photos of Los Angeles and Mid Century Modern.
c.1978 - Looking east across the facade of the World toward the X Theatre. Thanks to Meredith Jacobson Marciano for sharing her photo on Flickr.
The vertical for the Music Box (at this time called the Henry Fonda) is on the left. The Egyptian is down there somewhere. Way down is the El Capitan (with its vertical saying Paramount). On the right beyond the X are the World Theatre hiding behind it (with a blank marquee), the Pantages and the Warner (with Pacific on its vertical).
1987 - Again thanks to the McAvoy/Bruce Torrence Historic Hollywood Photographs collection. This shot is their #T-058-1. Hard to miss that sign, isn't it?
The X Theatre in the Movies:
Jodie Foster goes looking in Hollywood for one of her missing teenage friends and we get this shot west with the madly flashing vertical of the Pix in the distance and the X Theatre signage on the right in Adrian Lyne's "Foxes" (United Artists, 1980). The film about drugs, sex and growing up in L.A. also features Cherie Currie, Marilyn Kagan, Kandice Stroh, Scott Baio, Sally Kellerman, Randy Quaid and Lois Smith. See the Historic L.A. Theatres in Movies post for a view of the Ivar Theatre from earlier in the film.
Scott Favrille notes that the exterior and boxoffice are seen in Julia St. Vincent's documentary biopic "Exhausted: John C. Holmes, the Real Story" (Image Entertainment, 1981). He adds that Paul Thomas Anderson used that film as his inspiration for "Boogie Nights."
Looking east. That's the entrance to the X1 on this side of the boxoffice. It's another shot from "The Executioner: Part II." Thanks to Eric Schaefer for spotting the many theatres in the film and getting lots of screenshots. See the Historic L.A. Theatres in Movies post for exterior looks at the Pantages, Hollywood Pacific and Fox plus interior views of the Variety Arts.
Troy Martin notes that the theatre is seen in "X: The Unheard Music" (Skouras Pictures, 1986), W.T. Morgan's documentary about the L.A. punk band X.
This wide-angle shot of the X is in the opening credits of Paul Schrader's "The Canyons" (IFC Films, 2013). Other shots of abandoned theatres are sprinkled throughout. The film, written by Bret Easton Ellis, is a thriller about some sad people on the fringes of the film business and features Lindsey Lohan, James Deen, Nolan Funk and Amanda Brooks. The cinematography was by John Paul DeFazio. See the Historic L.A. Theatres In Movies post for shots of the Egyptian, Regent, Las Palmas and Fox Inglewood.
Nearby: The World Theatre | Hawaii Theatre
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