104 N. Citrus Ave. Covina, CA 91723 | map |
Opened: The soft opening of the Covina Theatre was December 16, 1921 with the grand opening celebration on December 19. The location was on the east side of the street. In this December 1952 view we're looking north from Badillo St. They were running "The Big Sky" with Kirk Douglas along with "Here Come the Marines."
The photo has popped up in many places including Gary Cliser's A Box of Pictures collection on Flickr, where he notes it was provided to him by David Rogers. It's also on "Tis the Season," a 2012 blog post from Reynolds Buick. A version was also on the Facebook page Vintage Los Angeles in 2013 where it received many comments. It's also been on the SoCal Historic Architecture Facebook page as a post by Tim Burgess.
Seating: 499 as a film house. Capacity of the new theatre is 144, or 99 in Equity waiver mode.
The Covina closed for good as a film house in 1991 and in 1992 became a legit venue, the Covina Valley Playhouse.
Status: During 2004 renovations to upgrade the playhouse it was decided that the building wasn't worth saving. It was demolished in 2005 and a new structure was built on the site at a cost of $12 million, funded by the Chris and Retha Champion's Champion Family Foundation. The foundation had purchased the building in 2001 and continues to own it. The new theatre opened in October 2007.
Laugh Factory took over the operation in June 2023.
More exterior views:
More information: See the Cinema Treasures page on the Covina. Cinema Tour also has a page on the theatre. See the 20 minute documentary on the CCPA website for a history of the old theatre and the building of the new one.
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