6355 Bellingham Ave. North Hollywood (Los Angeles) CA 91606 | map |
Opened: December 17, 1976 as the UA Movies 6 in the Valley Plaza Shopping Center, at Bellingham and Victory. It's between Laurel Canyon Blvd. and the 170. The theatre was later advertised as the UA Valley Plaza. Photo: Google Maps - July 2024
Architects: The building that was remodeled into the theatres began as a grocery store called Alexander's that was designed by Stiles O. Clements, formerly of the firm Morgan, Walls and Clements. It opened April 3, 1952. In 1973 the building became a Pic 'N' Save store. It's not known who designed the 1976 conversion into theatres for the United Artists Theatre Circuit.
Seating capacity: Unknown. Make a guess. 1,800? No one had bothered to note it.
We do get a shot in the 2013 film "Don Jon" when Joseph Gordon-Levitt and Scarlett Johansson come out of a movie and we can see the capacity signs posted over the doors of three of the auditoria: #2 was 192, #3 was 194, #4 was 229.
At one point the large house in the complex was equipped for 70mm.
Jared Cowan talks about the shopping center in "This Dilapidated Valley Shopping Center Is the Backdrop for Decades of Huge Movies and TV Shows," his fine 2020 article for Los Angeles Magazine:
A December 17, 1976 grand opening ad. Thanks to Mike Rivest for locating it. Visit his site: Movie-Theatre.org
A July 1, 1994 reopening ad. Thanks to Mike Rivest for locating it.
United Artists Theatre Circuit closed the complex in September 2004. In December 2004 it was reopened by Regency Theatres as the Regency Valley Plaza and run until November 2006. In 2010 they reopened it as a bargain house.
Closed: It was closed in March 2020 for the Covid shutdown and never reopened.
Rale Sidebottom mourned the death of the theatre in "The Theatre at the End of the Universe: The Death of North Hollywood;s Valley Plaza 6," a 2023 Film Threat article:
"'Peter Rabbit' and 'Hotel Artemis.' 'Paris Can Wait.' 'Baywatch.' 'Rough Night' and 'Transformers: The Last Knight.' 'Jeepers Creepers 3' was (incredibly) a double bill with 'BOO 2'! 'A Madea Halloween.' Under normal circumstances, I never would have thought about catching any of these films, least of all in a cinema. And yet? I watched them all. One theater brought me back, again and again, regardless of content. For over fifty years, only one theater in the greater Los Angeles area stood against the onslaught of art and 'taste.' That was the Valley Plaza 6.
"I was leveled to discover the Plaza Theater in North Hollywood dead, the victim of that most vulgar of curtain calls, time (also the pandemic). Another Southern California movie house gone. In poor shape, she fought the advance of the clock for decades. The Northridge quake in ’94 had shaken dozens of ceiling tiles loose, never to be replaced, so the place always looked to be falling apart, and it was. Not a thing of beauty, inside or out. A grotesque decaying beast, a holdover from a forgotten era, another time. If one were to randomly arrive at the Plaza 6 in the past decade, the reaction would be ‘ugh.’
"A visual inspection, something I was keen on and journal entries were noted for future pieces just such as this one, because where else would anyone care to hear about it, would indeed reveal much to desire. The abysmal bathroom maintenance, the sticky carpets, the air of abandonment that ran through the walls and hallways like a fading ghost, the smell of cigarettes, all the broken shoot 'em up video games, the drug dealers and homeless people in the parking lot; all would give one pause before entering.
"It was fantastic for one thing, and that was not the movies. I paid my two dollars like the rest, two dollars we can all agree is a minuscule amount, and while that kept most criticism in check, no one cared when I said 'it’s two bucks, man,' they still refused passage to the greatest of outposts, the movie theater at the end of the universe where the only films screened were second run, a final hurrah before streaming and Red Box.
"No matter how low the price, no matter how exciting the prospect of tearing through the punishing heat of August in the valley on a forty-year-old motorcycle cutting in and out of traffic with a writer holding not one but two warrants, the idea of going to see 'Tomb Raider,' 'Slender Man' or 'Sherlock Gnomes' was just too much. Life may imitate art, but most Angelenos conflate the two and leave little to chance. A trifling two dollars or not, the appeal was lost on most.
"The Valley Plaza 6 was great for one thing: the audience. I loved nothing more than sitting in that main theater on a Friday night full of strangers, often a hundred or more, because as you must admit and attest as well, we leave a movie as strangers no more. We have shared something, whether beautiful or banal, stupid or clever, as a society. I have always loved the magic of required darkness for the art. To enjoy its spell, you must kill the lights.
"Giant immigrant families, groups of nuns, a broke uncle tasked with watching his nephews for the afternoon, stoned teenagers from Reseda, not Woodland Hills, scavengers searching through tubs of rolled-up movie posters in the corner of the lobby. Tourists on the cheap, former gang members with their born-again church group, the hardest thing they now ingest is a last run of the great Michael Fassbender in the very not great 'Assassin’s Creed.' We came alone or in small clutches of humans, in crowds or on buses, looking for something to do on a Thursday afternoon, and we found it at the Plaza.
"In 1951, the year of its birth, the Valley Plaza was hailed as the largest mall on the west coast. While Wilshire had its miracle mile, the valley had its own brand of America. When I arrived in 2011, the area had become progressively lower income as working-class replaced middle- and upper-class and the suburbs expanded ever westward and northward. Sadly, this allowed lower-end retail, such as the 99 Cent Only store and Smart & Final to thrive in places like North Hollywood. The only saving grace was the retention of the Plaza 6.
"Weekends were always packed, because where else in LA can you take your family or your girlfriend for a night out without spending hundreds of dollars? The concessions were as bland and tasteless as anything offered at AMC’s City Walk, but at a quarter of the price. Hot dogs were only fifty cents more than Costco, and while half of the ten trailers promoted the Armed forces, it didn’t matter. We went there together.
"I usually went to matinees. Get up early, write all morning, then knock off around one or two and catch a movie. One afternoon, I lingered too long over a pitch proposal and ended up going to an evening show. Totally different audience. These are mostly people like me: cheapskate, out-of-work writers and low paid gamers and their girlfriends whose stars will never rise...
Lobby views:
Auditorium views:
More exterior views:
The Valley Plaza in the Movies:
While we don't see the theatres, we do get some of the Valley Plaza in Paul Thomas Anderson's "Magnolia" (New Line Cinema, 1999). It's one of thirteen appearances of various parts of the shopping center in music videos, TV shows and movies that Jared Cowan covers in "This Dilapidated Valley Shopping Center Is the Backdrop for Decades of Huge Movies and TV Shows," his 2020 article for Los Angeles Magazine. He notes:
"Though bittersweet, Valley Plaza has found a renewed use over the last 20 years as a makeshift studio backlot. Its triangular parking lot is sandwiched between Laurel Canyon and the Hollywood Freeway, providing a certain amount of privacy while creating the illusion of a shopping center that faces a main thoroughfare. Empty storefronts offer filmmakers a vast amount of creative possibilities. Mid-century stone siding can take the property back in time when the area is populated with period wardrobe and vintage cars."
After an interplanetary mishap, Starforce agent Brie Larson falls
through space and lands in the shopping center's Blockbuster video store in "Captain Marvel" (Walt
Disney Studios, 2019). Out the window it's the neon of the theatres. The film, directed by Anna Boden and Ryan Fleck, also
features Samuel L. Jackson, Annette Bening, Jude Law, Ben Mendelsohn,
Lashana Lynch and Clark Gregg. The cinematography was by Ben Davis. See the Historic L.A. Theatres in Movies post for four additional shots that include the theatres.
More information: See the Cinema Treasures page about the theatre. The page on the Cinema Tour site has 23 photos of the complex. Yelp still has a page up with over a hundred photos.
Check out the page about the theatre in the From Script To DVD site's section devoted to 70mm equipped theatres in Los Angeles. Wikipedia has a page about the Valley Plaza Shopping Center.
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I was a reasonably frequent visitor to these theaters back in the day. For whatever reason, the only movie I specifically remember seeing here was SATURDAY NIGHT FEVER. And I'd forgotten I shared the 2023 lobby photos, so yay, me! ;-)
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