Opened: 1921 as the Granada. This 1923 photo of the theatre appeared
on page 161 the first volume of "American Theatres of Today" by R.W.
Sexton and B. F.
Betts. The film "The Ghost Patrol" was a January 1923 release.
Architects: Meyer & Holler designed the theatre in a fanciful Spanish style befitting its original name, the Granada. Meyer and Holler were better known for their work on Hollywood Blvd. for Sid Grauman at the Egyptian and the Chinese. They also did the amazingly gaudy West Coast Theatre in Long Beach.
A May 30, 1936 ad from the Hollywood Citizen-News. Thanks to William David French, Jr. for locating it. He went on a search of this particular double bill the theatre was running at the time of a 1936 photo that's seen lower on the page.
Closing: The theatre closed in January 1985.
Status: It's been remodeled into retail space as part of the Guitar Center complex.
The Oriental in the Movies:
Toward the end of Harold Lloyd's "Girl Shy" (Harold Lloyd Co. / Pathé, 1924) we get this shot of the side of the Granada as we head west on Sunset. Harold is using all available means of transportation on a wild ride into the city from his small town to prevent a marriage between the woman he loves and a cad who happens to be already secretly married. See the Historic L.A. Theatres in Movies post for shots from the film of the 1st Culver City Theatre and the five theatres on the 800 block of Broadway.
In the great 1958 Allied Artists epic "Unwed Mother" we get Robert Vaughn crossing the street to the Oriental for a holdup.
Looking east after the deed. We see the cashier hitting the button on the floor of the boxoffice to summon the police. It doesn't go well. The car won't start and he gets caught.
The Oriental on TV:
A c.1923 view from page 161 in the first volume of "American Theatres of Today" by R.W. Sexton and B. F. Betts. The two volumes of the book were published in 1927 and 1930 by the Architectural Book Publishing Co, New York. It was reprinted in one volume in 1977 by the Vestal Press, New York.
A look down the aisle in a photo from an article on floor coverings in the April 1, 1939 issue of the trade magazine Boxoffice. The caption read: "Tasteful modernism in aisle carpet provides excellent background for ushers' flashlights in the Oriental Theatre in Los Angeles. Aisle floors are one spot in a theatre's interior which the patron always sees, whether or not house lights ever go up between performances."
More exterior views:
1936 - A detail from the previous photo. Thanks, Ron!
1954 - A Red Car view looking east on Sunset toward the Oriental, on the far right. It's an Alan Weeks photo. Thanks to eminent L.A. transit historian Sean Ault for finding it.
1960 - Looking west on Sunset with a bit of the Oriental on the far right. Thanks to Sean Ault for sharing the photo from his collection.
c.1978 - Rodney Bingenheimer in front of the Oriental Theatre. Thanks to Ken McIntyre for finding the shot for a post on the Facebook page Photos of Los Angeles.
2008 - A Google aerial view with the Oriental portion of the Guitar center complex directly behind the red awning where the "A" marker is. Thanks to Noirish Los Angeles contributor Ethereal Reality for the image. It and other Oriental Theatre items appear on his Noirish post #8348.
2010 - The structure is still there but the theatre has been swallowed up and made into part of a larger complex. The rear room for vintage guitars still shows the proscenium area. The only other visible theatre remnants are some original plaster and moldings across the ceiling near the proscenium. The booth area can also be visited. Photo: Bill Counter
More information: See the Oriental page on Cinema Treasures for a nice history. Also check out Ethereal Reality's Noirish Los Angeles post #8348 on the Oriental.
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