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Theatre De Luxe

656 S. Alvarado St. Los Angeles, CA 90057
| map |

Opened: 1914 or earlier. It's listed in the 1914, 1915 and 1917 city directories as the Theatre De Luxe. In 1918 and 1919 L.A. Times ads it was spelled Theater De Luxe.

Earlier: The 1912 and 1913 city directories list a Westlake Theatre at 680 S. Alvarado. In 1914 they were advertising as being on "S. Alvarado near 7th St." It's unknown if it was this building or not. The current Westlake Theatre at 638 S. Alvarado dates from 1926.

In the 1916, 21 and 22 directories it's just the De Luxe. It was the De Luxe Theatre in 1918 and in 1923. The address is sometimes shown as 654 -- such as in 1914. The L.A. City Planning website lists 650, 656, 658 S. Alvarado (at Wilshire) as a structure dating from 1910.

A 1920 ad for the Theatre Deluxe. Thanks to Ken McIntyre for the find.  The venue also appears in a 1923 Paramount ad as the Deluxe Theater and is listed as the De Luxe Theatre in the 1923 city directory -- at 656 S. Alvarado.

Status: The theatre evidently closed prior to 1929 as it's not in the city directory for that year. The building that once housed the Theatre De Luxe and other businesses is now a 99 cent store.

 A detail from a 1908 map from the USC Digital Library collection showing the area. Here Wilshire Blvd. ends at the park -- it only got pushed through to downtown in the mid 30s. On the east side of the park, it was Orange Ave.

Christina Stroffolino advises that it was previously a Thrifty Drug store (perhaps from the early 50s onward) with a Thrifty's Restaurant around on the Wilshire side of the building. This William Reagh photo of Wilshire and Alvarado in 1957 is from the Los Angeles Public Library collection.

A 2010 Google Maps view of the Theatre De Luxe building. Parts of the 1910 structure evidently remain.

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