An entrance detail from the opening night photo. There's also a copy of the photo in the Los Angeles Public Library collection.
See the page about the College Theatre on Hill St. for more information about the Hyman circuit, which in 1911 totaled six theatres. The location on the southeast corner of 8th and Broadway is now the site of the Tower Theatre.
Architects: Train and Williams, a firm that also designed Tally's Broadway and the Woodley/Mission Theatre, both also on the 800 block. Moving Picture World in 1911 noted that
the architects were "aided by Mr. Hyman's suggestions." Cinema Treasures researcher Joe Vogel reports on a Southwest Contractor & Manufacturer item that noted Lawrence Valk was the architect for a 1913 renovation. George Edwin Bergstrom did
a remodel in 1921.
Seating: Moving Picture World may have exaggerated a bit in
1911 when they reported the capacity as 1,000. Moving Picture News in 1914
reported the capacity as 900 noting that the seats were upholstered leather chairs on a carpeted
floor. 650 was the capacity in the 20s. It was all on one level.
Construction had been announced in September, 1910. Thanks to Cinema Treasures contributor Jeff Bridges for finding this September 11, 1910 L.A. Times article:
The December 1, 1910 issue of the trade magazine Nickelodeon said the theatre had opened on Thanksgiving -- November 24, 1910. The Moving Picture World issue of April 22, 1911 profiled the theatre and described the opening as having happened "during the December holidays." Thanks to Brooklyn-based theatre historian Cezar Del Valle for finding the World article for a post on his Theatre Talks blog. An edited version:
"It covers a ground space of 50 x 175. The exterior of the building is decorated with pure white plaster. The foyer has the usual tile floor and is wainscoted in select white Italian marble to a height of eight feet. The ceiling of the foyer is in plaster decorated with plaster brackets between which are gold-leafed 'H.T.' monograms of pleasing design. The box office, also in marble, is more commodious than the usual box office. The foyer doors leading into the lobby are of mahogany, with brass wearing plates.
"The mahogany opera chairs are roomy and are upholstered in red leather. Two six-foot aisles permit the handling of capacity audiences without unnecessary crowding, The aisles are carpeted in green velvet Brussles matching the lobby carpet. The ceiling and side wall decorations in the popular Art Noveau effect, are very pleasing. Two large leaded art glass skylights adorn the ceiling, which is beamed, and from it are hung leaded art glass lanterns. The side lights of the auditorium are also lanterns, but of a smaller size.
"The policy of the theater is to run high class vaudeville specialties interspersed with first-run Licensed pictures. The seven-piece orchestra is under the direction of Miss Bessie B. Hardy. The orchestra play the specialties in a way that leaves little to be desired. Miss Hardy also shows careful discrimination in her choice of incidental music to accompany the pictures. The theatre opened during the the December holidays and has played to excellent business ever since. For the first month or so Independent pictures were run, then Mr. Hyman decided to run both vaudeville and pictures. On March 1st the house changed their service to Licensed."
A 1911 ad for the Hyman. Thanks to Ken McIntyre for locating it for a post on the Photos of Los Angeles Facebook page.
Thanks to Ken McIntyre for finding this 1912 ad for the "Q Shows"
operated by Quinn: Tally's at 833 S. Broadway, the Banner at 4th and Main and the Garrick.
A nice article about Quinn and his theatres is in the Moving Picture World issue of March 28, 1914. It's on Internet Archive. The article notes that Quinn first had the Bijou Theatre on Main St. and then discusses his second acquisition, the Garrick:
"This was his first big picture house, and with the aid of care for details he soon ingratiated himself with the public. The house was named Quinn's Garrick. Although at the time Mr. Quinn purchased this house it was out of the theater zone, he created a fine patronage by putting on a good entertainment of pictures from 10 A.M. until 6:30 P.M. for five cents. The large amount of newspaper mention and other kinds of advertising that was bestowed on the Garrick due to the immense crowds that the house was continually playing to, worked as an incentive for the evening trade, which soon became equally voluminous.
"The same number of reels that were given during the morning and afternoon shows constituted the evening's entertainment, but the prices were increased. Instead of five cents for the entire house, the admission charges were ten cents for the orchestra and balcony and fifteen cents for the loges. It is a well constructed theatre with nine hundred upholstered leather chairs. The floor is covered with Wilton velvet carpet, and the drapes of silk velour enclosing the loges are harmonious in color. An excellent orchestra gives suitable selections to a program of first run General Film Company service."
A September 1916 ad for "The Pawn Shop." Thanks to Ken McIntyre for locating it for a post on Photos of Los Angeles.
Gumbiner evidently had plans at one point to put a 12 story office building on the site but that didn't happen. And it's unknown why the first-run policy didn't work out. Several photos taken during this period show the theatre running films that had played other houses months earlier.
More exterior views:
c.1912 - The Garrick as seen behind a parade float. Thanks to Michelle Gerdes for sharing this rare postcard from her collection.
1913 - The Garrick is on the right in this view from up in the Hamburger Department Store Building, later to become the May Co. The Los Angeles Investment Co. Building is seen on the corner across 8th. The Garland Building / Morosco Theatre is beyond. It's a C.C. Pierce photo from the California Historical Society in the USC Digital Archives collection where they date it June 1.
1913 - A detail from the previous photo.
1913 - Another a C.C. Pierce photo taken from the Hamburger Bldg. It's from the California Historical Society collection and appears on the USC Digital Archives website.
1913 - A detail from the C.C. Pierce photo above.
1913 - The Garrick Theatre, the Chapman Building, and the Morosco/Globe appear in this 1913 painting by John Robson titled "Looking Up Broadway." Thanks to Yasmin Elming for spotting it in the collection of the Hilbert Museum in Orange, part of a 2019/2020 exhibit titled "Los Angeles Area Scene Paintings" that was curated by California scene painting experts (and father-son team) of Gordon T. McClelland and Austin D. McClelland. The museum has published a 144 page catalog of the exhibit.
c.1913 - An early card looking north on Broadway with a bit of the Garrick Theatre in the lower center. It's from Brent Dickerson's "Later Around Broadway and 8th" chapter of his great "A Visit to Old Los Angeles" tour. He also has several other sections about Broadway, nicely illustrated with vintage postcards and photos. Details are on the site's index page. A version of the card, along with recent views, appears on Noirish Los Angeles contributor Ethereal Reality's Noirish post #16179.
1913 - A dazzling October view of the Garrick with the stud-lit Los Angeles Investment Co. Building and the Morosco Theatre beyond. It's a G. Haven Bishop photo for Southern California Edison Company that's in the Huntington Library collection.
1913 - A detail from the G. Haven Bishop photo. Note the "Q" signs on top of the poster cases, standing for J.A. Quinn, the proprietor at the time.
1914 - A photo that appeared with "Quinn's Picture Theaters," an article in the March 28 issue of Moving Picture World. It's on Internet Archive. The banner isn't advertising a specific feature but the fact that they're getting the pick of the product from eight different distributors. The version of the photo seen here is one that appears online from the AMPAS Tom B'hend - Preston Kaufmann Collection.
1915 - Looking north toward 8th St. with a slice of the Garrick on the right down at the end of the block. In the foreground it's Tally's Broadway on the left. On the far right is the Woodley, a house that would get renamed the Mission Theatre in 1920. It's a photo from the William M. McCarthy Photograph Collection at the California State Archives.
c.1920 - A lovely shot looking north toward 8th. On the right toward the end of the block we get a slice of the Rialto Theatre (opened 1917) with its new Grauman's roof sign and beyond, at 8th and Broadway, the Garrick. On the extreme left of the photo we have a glimpse of Tally's Broadway with Hamburger's Department Store beyond. The photo is on Brent Dickerson's chapter "Later Around Broadway and 8th." A version of the photo also appears on the Photos of Los Angeles Facebook page.
1920 - The Garrick running "The Branded Woman," a September release with Norma Talmadge. Thanks to Dallas Movie Theaters for finding the trade magazine photo for the Cinema Treasures page on the Garrick.
1921 - "Prisoners of Love," a January release with Betty Compson. Thanks to Dallas Movie Theaters for finding the photo for the Cinema Treasures page about the theatre.
1922 - A drawing giving us a look at the Garrick Theatre, the new Southern California Music Company Building (a Meyer & Holler design, later renamed the Singer Building) and the Rialto. Thanks to Brent Dickerson for the image. It's included in his "Later Around Broadway and 8th" chapter.
1923 - The Garrick with a third-run engagement of "Behold My Wife!," an October 1920 release. The photo appeared with an article about the Southern California Music Co. building in the August 1925 issue of the magazine California Southland. The article also contains interior views of California Music. They had moved into the new building sometime around October 1923. That's the Rialto on the right edge of the image. Thanks to Mike Hume for finding the article on Internet Archive. Visit his Historic Theatre Photography site for thousands of terrific photos of theatres he's explored in L.A. and elsewhere.
1923 - A photo taken during the run of "Beyond the Rocks" at the Garrick, a sub-run engagement of a May 1922 release with Gloria Swanson and Rudolph Valentino. It had played the Alhambra on Hill St. in June 1922. On the right the Rialto is running Harold Lloyd's "Why Worry?," a film that played there in December 1923. The photo is from the Los Angeles Public Library collection.
1923 - A detail taken from the "Beyond The Rocks" image. This version is also from the Los Angeles Public Library collection.
c.1924 - Looking north on Broadway. The Garrick, at the right, is running "Mighty Lak A Rose." It's a Los Angeles Public Library photo. Across 8th St. beyond the Chapman Building it's the Garland Building and Morosco/Globe Theatre.
1924 - A view with the Garrick running "Flirting With Love," an August release with Colleen Moore and Conway Tearle. On the right the Rialto is playing Harold Lloyd's "Hot Water," an October release. Note the remodeled facade of the Rialto. It's a photo in the California State Library collection.
More information: The College Theatre page here on this site has more information about the Hyman circuit. The Quinn's Superba page has more data about J.A. Quinn. On the Cinema Treasures site see their page about the Garrick.
Surviving theatre buildings on the 800 block: Tower | Rialto | Orpheum | In addition to the Garrick, the vanished theatres on the block include: Arrow | Tally's Broadway | Majestic | Woodley/Mission Theatre |
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