The Main Theatre was a porno house running from the 70s into the 90's. Here we've caught the "Grand Opening" in this c.1975 photo by William E. Ault. Thanks to Sean Ault for sharing the photo taken by his grandfather. Just a bit south of the Main note the venerable Regent Theatre at 448 S. Main, here on a $2.00 porno policy.
The theatre was located in a storefront in the Canadian Building, a 1909 structure by Parkinson and Bergstrom. It was a conversion from retail space.
Cinema Treasures contributor describes a 1983 visit, with perhaps some elaboration:
"...Flashing neon outlined the Main Theatre...Admittance was through a single set of hammered glass doors. The lobby was a long and narrow hall, decorated in 1940’s bright modernist design. An elongated chrome trimmed boxoffice/concession counter guarded the mirrored right wall. At the far end of the lobby were four steps that lead up to the auditorium entrance. Steps necessary to provide a slope the auditorium floor.
1974 - A fine shot of the building before 438 became the Main Theatre. Thanks to Sean Ault for spotting this one on eBay. That's Winston St. on the far left. And, for you Tarantino fans, note The Red Apple over near the corner.
1983 - A view from the now-vanished American Classic Images website.
1983 - The Regent and its neighbor to the north, the Main Theatre, are captured in this photo from the American Classic Images collection.
2010 - Looking north along the facade toward Winston St. That's a bit of the Regent on the far right of the image. Photo: Bill Counter
2010 - The storefront that was used as the Main Theatre. Photo: Bill Counter
2019 - The pinkish storefront was once the Main Theatre. That's a bit of the revitalized Regent Theatre on the right. Photo: Bill Counter
The Main Theatre in the Movies:
The Main's unpainted signage is seen north of the Regent in Billy Wilder's "The Front Page" (Universal, 1974). The seedier streets of L.A. in 1974 were doubling for Chicago in the 20s. Here they were driving by the 400 block during the chase for Austin Pendleton, who was actually hiding in a desk at the city jail. See the Historic L.A. Theatres in Movies post for one more shot showing the Regent as well as seven interior views of the Orpheum from the film.
More Information: The Regent Theatre page has several earlier photos of the block in which the Canadian Building can be seen.
See the Cinema Treasures page on the Main Theatre for a lively discussion.
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