Opened: 1911. It was on the north side of the street between Stanford Ave. and Gladys Ave. The location was a block west of the Southern Pacific depot on Central Ave. The trade magazine Nickelodeon noted in their in December 1, 1910 issue:
"A moving picture theater will be erected on East Fifth street near Central avenue, Los Angeles, for R.C. Guirado. It will be a mission style structure, 30x100 feet, of brick construction. The auditorium will seat 350 people."
In the 1912 city directory there's a listing under "motion picture theatres" for Claus Jasper at 805 E. 5th. It's listed as the El Rodeo Theatre in the 1913 directory at 805 and afterward at 807 E. 5th. The theatre was evidently adjacent to the Hotel Howard, a business usually listed at 805 E. 5th.
Closing: It's in the 1918 city directory. Perhaps 1918 or 1919 was the end. It's not in the 1920 directory.
Status: It appears that the theatre was demolished for an expansion of the hotel that was originally just on the corner of 5th and Stanford. The city's Zimas system lists a 1912 date for part of the construction on the site, 1971 for other parts.
The site of the El Rodeo. We're looking west toward Stanford Ave. Currently, the 807 E. 5th address is about where that closest tree is. Photo: Bill Counter - 2019
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