7024 Greenleaf Ave. Whittier, CA 90602 | map |
An entrance detail. Thanks to Nicholas Edmeier for sharing the photo in his 2023 article "History of Whittier Movie Theaters" on the Whittier Museum blog. He notes: "You can make out the large 'Family Theatre' banner next to the ticket counter."
That "Vanity" sign might have been for the January 1917 release starring Emmy Wehlen. There was also a 1914 film titled "The Price of Vanity."
Ron Pierce commented on Cinema Treasures:
"The Family Theater, evidently Whittier’s first movie theater, became listed in the Whittier News in June of 1909 with no location noted. On September 18, 1909, the Keipp family opened it at a newer and roomier location, with 300-seats, at this address (then 124 South). The Family Theater dropped out of the listings in June of 1916, around the time of the opening of the new Gale Theatre. The building was later demolished."
The site was on the east side of the street a half block south of Philadelphia St. It was a busy block with other early theatres on the other side of the street including the Optic Theatre and, a bit later, the Gale Theatre. In 1932 the Wardman (now the Whittier Village Cinemas) would open south of the Family's location.
More Information: See the Cinema Treasures page about the Family Theatre. Thanks to Ron Pierce for the research.
An August 1911 ad.
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