Opening: July 2, 1923. It was on the west side of the street a block and a half north of Brand Blvd. This 1923 "Watch For Opening" photo from Marc Wanamaker's Bison Archives appears on page 105 of the terrific 2008 Arcadia Publishing book "Theatres in Los Angeles" by Suzanne Tarbell Cooper, Amy Ronnebeck Hall and Mr. Wanamaker. There's a preview of the book on Google Books.
The theatre was initially an operation of Fred Miller, who at the time also had the California and Miller's Theatre on Main St. and the Alhambra on Hill St. Later he would operate the Figueroa Theatre on S. Figueroa, the Carthay Circle on San Vicente, and the Elmiro Theatre in Santa Monica.
Seating: 912, according to Ken Roe's investigation in Film Daily Yearbooks. It was announced as a 1,000 seat house in the June 30, 1923 L.A. Record.
Screen: It was glass. The Record had the news:
"The screen is of crystal glass, weighing over a ton and is said to eliminate eye strain and give a perfect picture from any angle of the auditorium."
Organ: It was a Robert Morton installation.
Architect: Unknown.
Thanks to Joe Vogel for locating a card in the Los Angeles Public Library's California Index with some data. He reports:
The new theatre's impending opening was covered in the June 30, 1923 issue of the Los Angeles Record. Many thanks to Jim Lewis for locating the article.
Joe Vogel comments that the July 20, 1923 issue of the Glendale Press had
noted the theatre's July 2 opening date and also mentioned the Egyptian style of
the theatre's interior.
Lobby signage advertising their Owl Shows in the 40s. Thanks to Bill Gabel for locating the photo. It was a post of his on Cinema Treasures.
A July 20, 1956 item about a run of "Crime in the Streets" and "The Naked Hills." It was located by Ken McIntyre who notes that this may have been the last booking for the theatre.
Closing: The Gateway evidently closed in 1956.
More exterior views:
1937 - They were running "Personal Property" with Jean Harlow and Robert Taylor along with "Call It a Day," starring Olivia de Havilland. Thanks to Eric Lynxwiler for sharing this photo from his collection on Flickr. We're looking south on San Fernando Rd.
For a real treat, browse through Eric's L.A. Theatres album on Flickr-- over 800 great shots. There's also his Downtown Los Angeles album. Check out "Spectacular Illumination - Neon Los Angeles, 1925-1965," the superb Angel City Press book he co-wrote with Tom Zimmerman. Eric is also the author of "Signs of Life: Los Angeles Is the City of Neon."
Looking south on San Fernando Rd. from Cerritos Ave. The theatre was once over on the right. Photo: Google Maps - 2017
More information: See the Cinema Treasures page on the Gateway.
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I'm about 90% sure the projectionist for this theater from the mid-1930s until it closed was my wife's great-grandfather: a man originally from Iowa named Harry Arthur Gibson.
ReplyDeleteThanks for the information!
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