Opened: 1934 as the Elmiro Theatre. Admission was 20 cents. The building is on the east side of the street between Broadway and Santa Monica Blvd. The Mott Studios photo is from the California State Library, one of eleven photos in their set #001387147. The opening attractions, seen here on the marquee, were "The Cat and the Fiddle" with Ramon Novarro, Jeanette MacDonald and Frank Morgan along with "Six of a Kind" starring Charlie Ruggles, Mary Boland and W.C. Fields. Both were February 1934 releases.
Phone: 888-AMC-4FUN, 310-458-3924 Website: www.amctheatres.com
Architect: Norman W. Alpaugh
Seating: 900 originally. The replacement 4 plex seats 1,200.
The original lessee was Fred Miller, who at various times also operated the Alhambra on Hill St., Miller's Theatre and the California Theatre on Main St., the Gateway Theatre in Glendale, the Carthay Circle Theatre on San Vicente and the Figueroa Theatre south of downtown. The building owner was Southern California Newspapers Associated.
The new theatre was celebrated in the Better Theatres section of the August 25, 1934 issue of Motion Picture Herald. Many thanks to Bob Foreman for finding the article. See his Vintage Theatre Catalogs site for a vast trove of tech and theatre history information that he has collected.
Despite the name showing up as "El Miro" in the Motion Picture Herald article it was always advertised as the Elmiro, without a space.
A December 31, 1934 L.A. Times ad.
The theatre was later operated by a number of circuits including
Century, Statewide, Loew's, General Cinema and Metropolitan. It has also
had spells as an independent operation.
It was Loew's Elmiro when that circuit had it. They gave it a
makeover in the 70s. During the General Cinema tenure in the mid 70s it
was known as the Cinema on the Mall.
A 1976 ad during the General Cinema era calling it the Mall Cinema. Thanks to Ken McIntyre for spotting this for a post on the Photos of Los Angeles Facebook page.
By 1981 it was an independent operation called the Cine Latino that was running Spanish language product. Thanks to Ken McIntyre for spotting it in this listing that appeared in the L.A. Times that year. Later Metropolitan Theatres took over the operation and retained the Spanish language format.
The theatre closed September 7, 1987 and the portion of the building behind the facade was demolished. Alan Citron profiled the theatre in a Times article titled "Full House No Winner for Cine Latino." Cineplex Odeon became the operator of the 4 plex in the new mixed use building with the theatre's opening in October 1989. Since that reincarnation it's been called the Cineplex Odeon
Broadway 4, the Loews Cineplex Broadway Cinemas 4 and the AMC Loews
Broadway 4.
Back
in 2009 it looked like its days were numbered. AMC was in negotiations
with the city to build a new complex and the city wanted the Broadway 4
closed as a condition as they were strangely concerned about the town being over-screened. The landlord, however, wanted the space to remain
a cinema.
And he got his wish. AMC, after several years of
talks, decided in 2012 to abandon plans to put a big new complex on the
site of a city parking garage. Said the numbers didn't pencil out right. So this one remains open. In 2013 AMC closed the nearby Criterion 6 which is now retail space. With new screens at the ArcLight and the Laemmle Monica Film Center, there were more screens than ever. The ArcLight closed in 2020 and never reopened.
AMC gave the house a renovation in 2015 and installed recliners.
Status:
Only the facade of the original building remains. It's currently called the AMC Broadway 4.
More interior views of the original theatre:
In the lobby. Photo: Mott Studios - California State Library - 1934
A look toward the screen. Photo: Mott Studios - California State Library - 1934
The rear of the stadium-style auditorium. Photo: Mott Studios - California State Library - 1934
A detail of the upper seating section. Photo: Mott Studios - California State Library - 1934
Recent interior views:
Thanks to Sandi Hemmerlein for this lobby view. It's one of 12 photos she took that are on a Facebook post commemorating her visit to see "The Batman" in March 2022.
Another lobby view. Photo: Sandi Hemmerlein - 2022
The escalator and stairs to the upper auditoria. Photo: Sandi Hemmerlein - 2022
The rear of one of the auditoria. Photo: Sandi Hemmerlein - 2022
A seating detail. Photo: Sandi Hemmerlein - 2022. Thanks, Sandi!
More exterior views:
1934 - The new theatre at twilight. Photo: Mott Studios - California State Library
1936 - A photo from the Santa Monica History Museum. It was a post on the SMHM Facebook page. They call our attention to the Christmas trees tied to the streetlights. The photo also appears with the April 2007 LookOut News article "Strolling Through Downtown's Past." With a bit of anamorphic spread it's on a page about the theatre from the Santa Monica Conservancy.
1938 - A photo from the Bill Beebe collection that's on the website of the Santa Monica History Museum. It's also made an appearance on the SMHM Facebook page. Bruce Kimmel notes that "Hold That Co-ed" with John Barrymore opened November 30 so this shot was most likely taken the following Saturday, December 3. The co-feature was "Mad About Music" with Deanna Durbin.
1940 - A detail from a Bill Beebe photo in the Santa Monica History Museum collection. Also see another similar 1940 view by Mr. Beebe.
c.1946 - "Matinees Daily." It's a photo by L.G. Allen. Thanks to Ben Golomb for sharing it on the "You Know You're From Santa Monica If..." Facebook page. Also see another similar shot that Ben shared on the page. Thanks to Kurt Wahlner for working on the color.
c.1948 - This shot is 1:05:50 into Rick Prelinger's "Lost Landscapes of Los Angeles - 2019," part of a three minute tour around Santa Monica. Note the Sears store in the distance, a building that had opened in 1947. The right side of the marquee is advertising Walter Pidgeon in something with an unreadable title.
Rick's hour and thirty minute program of wonderful clips
from a variety
sources was presented at the Los Angeles Public Library by the
organization Photo Friends as part of the series L.A. in Focus. Also see
an earlier compilation: "Lost Landscapes of Los Angeles - 2016." Both
programs are on Vimeo.
1959 - Looking south toward the theatre. Thanks to Lawson Desrochers for the photo. It was a post on the Facebook group Venice, Ocean Park & Santa Monica in the 20th Century.
1963 - A Christmas season L.A. Times photo looking up 3rd Street. It's on Calisphere from the UCLA Los Angeles Times Photographic Archives. "Irma la Douce" was at the Elmiro.
1963 - A Christmas season L.A. Times photo looking up 3rd Street. It's on Calisphere from the UCLA Los Angeles Times Photographic Archives. "Irma la Douce" was at the Elmiro.
1965 - A view of the Elmiro from the roof of the then-new Santa Monica Mall. It's on Calisphere from the UCLA Los Angeles Times Photographic Archives. The big program at the Elmiro was "Ship of Fools" with "Station Six Sahara."
1965 - A November photo from the Outlook Collection of the Santa Monica History Museum. It appeared as a post on the SMHM Facebook page. It's also on their website. Bruce Kimmel notes: "This double bill opened on November 24. The top half is 'The War Lord.' You know a film is in trouble when it plays its first run engagement in Hollywood at the World. Yikes. The bottom half was 'A Very Special Favor' with Rock Hudson and Leslie Caron."
1970 - A look north from Broadway in the Santa Monica Public Library collection. At the time it was a Loew's house. The photo by Leslie Storrs was donated to the Library by the City of Santa Monica. Thanks to Matt Spero for work on the color.
1972 - A view of the theatre still with Loews signage. They exited the southern California market later that year. It was a find by Ken McIntyre for the Photos of Los Angeles page on Facebook. General Cinema took over the Loew's locations.
1970 - A look north from Broadway in the Santa Monica Public Library collection. At the time it was a Loew's house. The photo by Leslie Storrs was donated to the Library by the City of Santa Monica. Thanks to Matt Spero for work on the color.
1972 - A view of the theatre still with Loews signage. They exited the southern California market later that year. It was a find by Ken McIntyre for the Photos of Los Angeles page on Facebook. General Cinema took over the Loew's locations.
1980s - A terrific shot from an upper level of the mall. We're looking north along the Promenade with the theatre on the right, here in its "Cine" days running Spanish language product and operated by Metropolitan Theatres. Thanks to Bill Gabel for finding the photo. David Mortensen notes that in the upper right corner you can see the new First Federal Bank building at 4th and Wilshire. It was completed in 1981.
1982 - A Santa Monica Public Library photo. Note the font of the "Cinema" lettering on the apex of the marquee -- a leftover from the theatre's General Cinema days. Thanks to David
Mortensen for including this in a fine selection of 26 of the Library's
Mall photos for a post on the You know you're from Santa Monica if... Facebook page.
1983 - Another view of the Elmiro in its Cine Latino days from the Santa Monica Public Library collection. It was taken as part of a City of Santa Monica historic resources survey.
1990 - A photo by Cynni Murphy of the facade fronting the new 4 plex. It's in the Santa Monica Public Library collection.
c.2000 - Thanks to Irene Wohlfarth for this Cineplex era view. The photo appeared as a post for the private Facebook group Photos of Los Angeles.
c.2000 - Another view from up in the mall. Here we get a wider look at the upper floors of the new condo building behind the historic facade. The photo appears on a Water and Power Associates Museum page "Early Views of Santa Monica."
2007 - The Broadway 4. Photo: Bill Counter
2007 - Thanks to M.V. Jantzen for this photo on Flickr, part of his Los Angeles set.
2010 - Another view of the Broadway 4 and the new building behind the original facade. Photo: Bill Counter
2010 - A facade detail. Photo: Bill Counter
2013 - A night view of the Broadway 4. Note the Cineplex Odeon signage still atop the tower. Photo: Bill Counter
2017 - A look up. It's a Shawn Dudley photo that appeared on the on the LAHTF Facebook page. Thanks, Shawn!
2017 - A look up. It's a Shawn Dudley photo that appeared on the on the LAHTF Facebook page. Thanks, Shawn!
2022 - Thanks to Sandi Hemmerlein for this shot. It's one of 12 she took that are on a Facebook post commemorating her visit to see "The Batman."
2022 - Looking south along the facade. Thanks to Sarah Feldsted for sharing this photo she took in July.
The Elmiro Theatre on TV: Silent film detective John
Bengtson has turned his sights to "Leave it To Beaver" where he found
this 6th season shot of Ward (Hugh Beaumont) and Wally (Tony Dow)
driving in Mayfield where it looks just like 3rd St. in Santa Monica.
The episode aired in January, 1963. See John's entertaining post "Leave it to Santa Monica."
Driving south on 3rd in "Leave it to Beaver." The theatre, still in its Elmiro days, is on the right. Thanks to John Bengtson for the screenshot.
Driving south on 3rd in "Leave it to Beaver." The theatre, still in its Elmiro days, is on the right. Thanks to John Bengtson for the screenshot.
More Information: See the Cinema Treasures page on what they style as the El Miro Theatre. They also have a page on its replacement, the AMC Broadway 4, with lots of links to recent exterior photos. The Cinema Tour page has several exterior photos by Scott Neff.
Nathan Masters did a fine 2016 KCET story with many photos about the evolution of the 3rd St. Promenade: "How Santa Monica's Third Street Became a Promenade."
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I worked Elmiro Theater 1968. Usher. Had wear Western Style outfit showing "True Grit". I invited my hotel manager to a freebie. Had ask him put out his cigar during movie! Kids would stare at candy counter. Salesgirl helped: "This candy will last longer". I learned how fold hot dog paper boat into a cup to snitch a soda pop drink.
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