| map |
Opened: January 24, 1941. The name comes from its location just west of Fairfax Ave. It was on the north side of the street. This independent house was operated by Ben Mohi and later by Joseph Moritz. It also was at one time run by James Nicholson, later of American International fame.
Thanks to Cinema Treasures contributor Comfortably Cool for the 1941 photo on the site's page about the Picfair.
Fred Stein's Statewide Theatres, Century, Loew's and General Cinema also operated the house for a spell in the 60s. Loew's gave it a big remodel in 1968. Their $100,000 got the theatre a new marquee, refurbished seats, air conditioning and more.
"I am Curious (Yellow)" had a run in 1969. In the early 80s it was running Indian films. By 1985 it had closed to become an appliance store.
The Picfair in the Movies: In one shot near the end of “The Devil’s Hand" (Crown International, 1961) we get a look at the Picfair marquee in the background according to Cinema Treasures contributor Chas Smith.
Status: Demolished. The building got torched in the 1992 riots and was finally demolished in 1995.
A 1941 look at the auditorium. Thanks to Cinema Treasures contributor Comfortably Cool for posting the photo on the site's page about the Picfair.
An April, 1982 view of the Picfair from the American Classic Images collection: "Movies of India."
Another April 1982 American Classic Images photo.
The Picfair after the 1992 riots. By that time it had closed as a theatre and was being used as an appliance store. The photo is by Atomic Hot Links on Flickr. It's part of his Shoot & Loot set.
More information: See the Cinema Treasures page on the Picfair for all the history there is submitted by many with fond memories of moviegoing there.
| back to top | Westside theatres | Hollywood | Westwood and Brentwood | Santa Monica and Venice | Westside theatres: alphabetical list | Westside theatres: by street address | Los Angeles theatres - the main alphabetical list | theatre history resources | film and theatre tech resources | welcome and site navigation guide |