Opened: October 21, 1925 with Rin-Tin-Tin among the stars at the debut. On the screen it was a sneak preview from Warner Bros. Miss Madalys Sims was at the organ. The owner was P. Herbold, who was locally in the tobacco business. Oliver C. Ziegfeld, a cousin of Florenz, was the manager. The theatre's name comes from the location just north of Sunset Blvd. It was on the east side of the street. Thanks to Richard Wojcik for sharing the 1972 photo in a post on the Facebook page Vintage Los Angeles.
Seating: 535 in later years.
Architect: Unknown
"World Preview - Personal Appearances of Your Favorite Stars." It's an October 20, 1925 ad in the Hollywood Daily Citizen that was located by Jim Lewis.
The October 21 opening day coverage in the Hollywood Daily Citizen included this photo. Thanks to Jim Lewis for locating it. The Citizen's caption:
"Interior of the new Sunset Theater which will open its doors to the public for the first time tonight. This theater is located at the corner of Sunset and Western avenues and is declared to be a model for beauty and comfort."
The October 21, 1925 article that appeared with the Citizen's auditorium photo.
The Citizen's shot of the owner.
The manager, a cousin of Flo. Thanks, Jim!
A June 1926 ad for the Sunset located by Ken McIntyre. The theatre made it into the 1927 city directory.
As part of the
Rosener circuit in the 40s and 50s (and up at least to 1960) the theatre ran
foreign films and revivals.
A 1947 ad in the Times. Thanks to Ken McIntyre for locating it.
A December 1947 ad located by Ken McIntyre for a post on the Photos of Los Angeles private Facebook group.
A "Son of the Sheik" revival in 1949 brought out the souvenir hunters. Thanks to Ranjit Sandhu for locating this item from the March 24 issue of the L.A. Daily News. It appears on the extensive Revival Cinemas page of his site about Buster Keaton's "The General".
In the 60s the porno wave hit and it started
running adult product under new management. It became a Pussycat Theatre
in 1966.
More exterior views:
A look at the Sunset's boxoffice. Thanks to Ken McIntyre for locating the photo for a post on the private Facebook group Photos of Los Angeles.
A c.1966 Ed Ruscha shot from the collection of the Getty Research Institute. Thanks to Phillip Cutler of the Classic Hollywood/Los Angeles/SFV Facebook page for locating the shot.
There over 70,000 Ruscha items now available for browsing. A few places to start: Sunset Boulevard, 1965-2010, undated (58,167 digitized items) | Hollywood Boulevard, 1973-2005, undated (4,292 digitized items) | Santa Monica Boulevard, 1974 (4,956 digitized items) | Melrose Avenue, 1975 (3,724 digitized items) | Specifically about Sunset Blvd., see the Getty Research Institute's site "12 Sunsets." Their October 2020 Press Release discusses the project.
A c.1975 view. It appears a bit of facade remodeling was underway. Thanks to Sean Ault for sharing this one.
A May 1979 photo from the Donaldson Collection/Michael Ochs Archives/Getty Images. Thanks to
Torbjörn Eriksson for locating it.
A 1979 look north across Sunset Blvd. toward the theatre. It's a Roy Hankey photo in the Los Angeles Public Library collection.
A scenic view through the palm trees from a bit west on Sunset. It's a 1979 Roy Hankey photo from the Los Angeles Public Library. The Library also has another similar shot without the palm trees.
A 1983 photo of the Sunset from Jay Allen Sanford's 2010 San Diego Reader article "Pussycat Theaters - a comprehensive history of a California dynasty." The version of Sanford's article now online at SDR has lost all of its photos. A better bet might be on Blogspot: "Pussycat Theater History 1" and "Pussycat Theater History 2."
Thanks to Corey Miller for sharing this 2002 marquee detail on Flickr.
Looking north on Western in 2019. The theatre was once just just beyond that Verizon location. That's Sunset Blvd. on the right. Photo: Google Maps
The Sunset in the Movies:
We get a look at the Sunset's marquee in "A Life at Stake" (Gibralter Motion Picture Distributors, 1955). We're
at the offices of a builder played by Keith Andes. He's hooked up with
Angela Lansbury as a lover and business partner and
slowly realizes that she might be trying to kill him. The film was
directed by Paul Guilfoyle and also features Douglass Dumbrille and
Claudia Barrett. See the Historic L.A. Theatres in Movies post for another view of the theatre reflected in windows across the street.
A fine look at the deco marquee in a shot from "Mondo Bizarro" (Olympic International, 1966). See the Historic L.A. Theatres in Movies post about the film for a lobby shot featuring the owner's collection of nude paintings.
We get this murky view of the Sunset running "Overexposed," a 1968 independent film by Willian Rotsler, in "The Hard
Road" (Four Star Excelsior, 1970). It's a cautionary teen-themed drama
set mostly in Sherman Oaks. We're warned about the evils of drugs and
sex, helped along by animation explaining sex and pictures of diseased
body parts. It was directed, photographed and edited by Gary Graver, who
later worked with Orson Welles. See the Historic L.A. Theatres in Movies post for two shots from the film of the Tiffany Theatre on Sunset.
Charles Bukowski goes by the Sunset when he walks down from Carlton Way to get a newspaper in
the documentary "Bukowski: Born Into This" (Magnolia Pictures, 2003).
It's from footage that had been shot for a 1976 German TV interview.
Thanks to Sean Ault for spotting the theatre. John Dullaghan directed the film which, in addition to archival footage, also features Linda Lee Bukowski,
Marina Bukowski, Bono, Taylor Hackford, Joyce Fante, John Bryan and
many others. See the Historic L.A. Theatres in Movies post for two more shots at the Sunset plus a view of the Glendale Theatre.
The Sunset's marquee after renovations appears in the documentary "Inside Deep Throat" (Universal, 2005). The film also visits the Optic, the Art Theatre and the Monica. See the Historic L.A. Theatres in Movies post for shots from those scenes.
More Information: See the Cinema Treasures page on the Sunset. The Cinema Tour page has 16 exterior photos from 2002 and 2003.
Also visit our page on this site about 16mm Revival Houses that had opened between 1940 and 1975.
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