The 1927 vintage building is at the corner of Clinton St. and N. Juanita Ave. -- one block east of Vermont, one block south of Melrose. The Theatre Mart usually used the address of 605 N. Juanita Ave. in their advertising.
Architect: The architect of the building is unknown.
Seating: The capacity for the initial seasons when set up as a traditional theatre is unknown. Seating after the 1933 remodel was 340 at tables and chairs. When running "The Drunkard" the venue served both food and drinks.
In the 1942 city directory the Theatre Mart is listed as at 4049 Clinton St.
The City of Los Angeles currently uses 4051 Clinton as the address for
the property.
Ms. Barney ran the Theatre Mart for three years with a different production every week -- some written by her. Several of the 1929 productions were "Luna, The Man in the Moon," "The Women Plays" and "Transgressors."
The Cambridge Bibliography of English Literature notes a production of Pedrac Colum's "Balloon" at Theatre Mart in May 1931. Later in 1931 the Los Angeles building department and fire department paid her an "unwelcome" visit and declared the building not usable as a theatre. Barney died later that year.
The reopening and "The Drunkard" era: In 1933 Preston Shobe and Galt Bell did work on the building and reopened it as a dinner theatre style venue with a view toward doing a season of classics. The opening attraction, "The Drunkard," sold too well to continue with the rest of the proposed season. The melodrama by W.H. Smith dated from 1844 and was a piece promoting the temperance movement that was originally produced by P.T. Barnum.
"The Drunkard" opened July 6, 1933 and closed October 17, 1959. That's 9,477 performances over 36 years -- a world record at the time. The record was later eclipsed by the 42 year run of "The Fantasticks" in New York with 17,162 performances. The record list is currently topped by the 27,000 performance run of "The Mousetrap," running in London since 1952.
Thanks to Larry Harnisch of the blog "The Daily Mirror" for this 1934 program. It's featured in his 2008 post about "The Drunkard." You can click on any of these for a larger view.
Mr. Harnish's article is a delightful history of the show and a recounting of tales by the cast members. He had earlier discussed "The Drunkard" on a post for "The 1947 Project."
The building in 1937. It's a photo by Herman Schultheis in the Federal Writers Project collection of the Los Angeles Public Library.
It was perhaps critical to the success of the production that many Hollywood stars paid a visit. Boris Karloff came to the show and was the one who suggested adding an olio to the presentation. John Barrymore was a repeat visitor. W.C. Fields came over 30 times and incorporated a production of "The Drunkard" into his 1934 film "The Old Fashioned Way."
Status: After it closed as a theatre, the building became the Los Angeles Press Club in 1960. The club's operation at the building included a cafe, cocktail lounge and press conference facility. The club later sold the building and moved to rented offices elsewhere. The building was then used as a vocal studio and, later, as a restaurant. It's now been a club and karaoke bar serving a Korean clientele for years.
More information: Billboard ran an article in 1953 about "The Drunkard." See the bottom of page one and a continuation on page 15. They note that 2 million patrons had seen the show in its first 20 years. Wikipedia has an article on "The Drunkard." The Theatre Mart production is discussed in the book "Theatre, Culture and Temperance Reform." It's on Google Books.
The success of the Los Angeles production inspired many related productions. Bob Foreman notes that the 1934 W.C. Fields film "The Old Fashioned Way" features his theatrical troupe performing "The Drunkard." There's a clip from it on YouTube featuring Jan Duggan, a singer who performed for years between acts of the play at the Theatre Mart. She sings "Gathering Up the Shells from the Sea Shore."
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I loved reading about the history of the theater mart! I collect matchbooks and have one advertising the Drunkard. I made it into a coaster with resin. Not sure if you're interested but I'd be willing to sell/ship to you. Or if you'd like a photo to add to your blog send me an email and I can send a photo of it! Take care -carly
ReplyDeleteHi, Carly -- Well, I'm not into collecting memorabilia. But sure, I'd love to see a photo of your Theatre Mart matchbook. I'm at counterb@gmail.com.
DeleteMy mom Betty Ashbaugh worked at the Theater Mart in the 50’s.
ReplyDeleteI was cast in a stage version of The Drunkard in the early 80s...the director was an elderly gentleman whose name I don't recall...and who died the following week...needless to say the show sadly did not go on. I wonder if he was an alum of this production at the Theatre Mart. He never mentioned Theatre Mart, nor that it was a famous play in L.A. I found that out years later....thx for all your research!
ReplyDeleteLove the article. I have two programs, one of the 24th season when my grandmothers attended. Live the history of this place.
ReplyDeleteMy father, Glenn Turnbull, was in the cast of The Drunkard/Wayward Way (the musical version) during the 1950s. He played the preacher and Farmer Gates and performed in the olio/after show with his unique tap dancing style which was called “leg mania” at that time… I attended many performances and still remember the root beer and cream cheese sandwiches on pumpernickel bread served during the aftershow….it was always a fun entertaining evening!
ReplyDelete