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The Victoria Theatre repurposed as retail space. Thanks to Shawn Dudley for his 2017 photo, appearing on the Los Angeles Historic Theatre Foundation Facebook page.
Opened: 1913. It's in the city directories from 1914 onward. In the 1921 directory the address is given as at "Pico sw cor Berendo." The theatre gets listed in a 1923 ad listing those venues playing Paramount pictures.
It's unknown when the theatre closed as a movie theatre. It's in the 1942 city directory but not the 1956 edition. Hadabob on Cinema Treasures reports that the theatre got an extensive remodel when it was turned into a ballroom and meeting hall, most likely in the 60s. It was used for occasional concerts as late as 1981.
Architect: Frank L. Stiff
Joe Vogel on Cinema Treasures: "The house that would become the Victoria Theatre was the subject of an item in the March 15, 1913, issue of Southwest Contractor & Manufacturer. The item said that plans and specifications for a brick store, office, and theater building, 57x140 feet, to be built at the southwest corner of Pico Boulevard and Berendo Street, had been filed on March 7. Frank L. Stiff was the architect."
The Victoria in the Movies:
The theatre appears in the blaxploitation film "Petey Wheatstraw" (Generation International Pictures, 1977) with Rudy Ray Moore. No, you don't need to watch it.
A night view from "Petey Wheatstraw."
The auditorium as seen in "Petey Wheatstraw." The floor had been leveled for use as a ballroom and catering hall. The Victoria Theatre sequence of "Petey" on is YouTube. Thanks to Sean Ault for finding it.
The Victoria on Video: Sean Ault notes that we stroll by the Victoria during a long walk down this stretch of Pico on the "Massive Attack - Unfinished Symphony" video. It's on YouTube.
Status: The Victoria has now been gutted for use as retail space. It was a mattress store for years. It's now a market.
The building as a mattress store. Thanks to Ken McIntyre for his 2007 photo on the Facebook page Photos of Los Angeles.
The theatre building in 2011. Photo: Google Maps
The entrance of the Victoria. Photo: Shawn Dudley - LAHTF Facebook page - 2017. Thanks, Shawn!
More information: See the Cinema Treasures page on the Victoria. Thanks to Joe Vogel for his research. Cinema Tour has a page with a 2002 exterior photo. Martin has a facade view on You Are Here.
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