Also see: Warner Beverly Hills - interior views | VistaVision in Los Angeles |
Seating: 1,500
Architect: B. Marcus Priteca designed "The Pride of Beverly Hills." The contractor was McDonald & Driver. Mike Hume found this item in the May 17, 1931 issue of the L.A. Times: "Warner Brothers Beverly Hills
Theater, completed by McDonald & Driver, contractors, is scheduled
to be opened with appropriate ceremonies Tuesday evening."
Decoration was by the Robert E. Power Studio. In initial press reports the decor was described as being Spanish in style. An article titled "Modern Ceiling Designs" in the August 29, 1931 issue of Motion Picture Herald lists Power as the decorator and calls the interior "a modern interpretation of Mexican motifs."
This was the last of the three suburban houses in the L.A. area that Warners built. Ahead by a few months were the other two Priteca-designed houses: the Warner Huntington Park (opening November 19, 1930) and the Warner San Pedro (opening January 20, 1931). In addition to many theatres elsewhere, Priteca was also the architect of the downtown Pantages (1920, later renamed the Warner Downtown), the
Hollywood Pantages (1930) and the Fine Arts (1937).
Also in the Warner pipeline in the L.A. area was the Wiltern (opened October 7, 1931), a design by G. Albert Lansburgh. But they didn't build that one, they were just a tenant. They also had the Warner Hollywood, another Lansburgh design (built by Warners in 1928), the Warner Downtown (which they bought in 1929) and the Forum (opened 1924) which was initially an independent that they took over.
Priteca's rendering for the Warner from the collection of the Beverly Hills Historical Society. Thanks to Kimberly Vinokur for posting it on the Los Angeles Historic Theatre Foundation Facebook page.
The project was announced in the February 12, 1930 issue of the L.A.Times with this nice comment that was located by Mike Hume: "This will be the third new theater in the greater Los Angeles district to be put into construction by the Warners immediately. Last week it was announced that work will start on theaters in Huntington Park and San Pedro."
The theatre was discussed in the April 5, 1930 Motion Picture News article "Ultra Modern Is How Warners Describe Plans For West Coast." The article featured drawings for the Huntington Park and San Pedro theatres and noted that the Beverly Hills house would be up next in the lineup. Warners promised that the new houses "will represent the most advanced types of architecture and construction....The plans include air conditioning and refrigerating plants, remote control pre-set switchboards and other modern features..." It was also noted that the theatres would be designed to accommodate the new "large screens." Regarding Beverly Hills they noted:
"Warners' Beverly Hills theatre will be the next addition to the rapidly expanding chain on the West Coast. Warner Brothers Pacific Coast Theatres has acquired from the owner, Harley J. Hoyt, the property at the southwest corner of Wilshire Boulevard and Reeves Drive, opposite the Beverly Hills Branch of the Bank of California, and will at once start construction on a 2,000-seat deluxe theatre that will cover the entire site...The Beverly Hills theatre will house all Warner and First National pictures. The theatre, while not quite as commodious as the Warner Hollywood, will nevertheless be comparable in design, treatment, equipment, and comfort to that structure. It will be entirely modern in architectural treatment..."
"Designs For Various Cities Shown - To the upper left is depicted the Warner Brothers Theater at Wilshire Boulevard and Reeves Drive in Beverly Hills, to be started this month. To its right is shown the Fox Pantages Theater at Hollywood Boulevard and Argyle, the opening date for which has been set for the 29th inst. To the lower left is the Fox Theater soon to be built on Greenleaf avenue, Whittier, while Warners' San Pedro project is pictured at the lower right. In the center is the Fox Wilshire Theater now being erected at Wilshire Boulevard and Hamilton, Beverly Hills. Completion is scheduled for September."
The illustration appeared in the May 4, 1930 issue of the L.A. Times. This article appeared on the same page:
The new Fox theatres mentioned for Wilshire Blvd. at Beverly Drive in Beverly Hills and in Huntington Park never happened. Fox broke their lease on the theatre in Whittier and it opened as an independent called the Wardman, named after its owner.
"Beverly Hills, Cal -- Low, roomy and Spanish in motif, the new Warner Theatre to be built at Wilshire Blvd. and Reeves Drive, in fashionable Beverly Hills. B. Marcus Priteca of Los Angeles prepared the plans." This monochrome version of Priteca's rendering appeared in the June 7, 1930 issue of Motion Picture News on a page titled "Some New Fashions in Theatre Concepts." It's on Internet Archive. The page also had illustrations of new Warner theatres in Erie, Pennsylvania and Youngstown, Ohio.
Thanks to Mike Hume for locating the Motion Picture News and Times items. Check out his wide-ranging explorations on the Historic Theatre Photography site.
Jack Warner, Jr. at the groundbreaking ceremony. The shot is from nine minutes of film from the Beverly Hills Historical Society on You Tube of the groundbreaking, the development of Beverly Hills, and the finished theatre. The film is narrated by Marc Wanamaker and includes footage that was screened at the opening shot by Warner Bros. of both the ceremony and the completed theatre.
Talking about the theatre, the opening night program noted that "It is not for us to tell you whether it is beautiful, but for you to tell yourselves." That message was also repeated in film on the screen, as seen here.
More of the filmed opening message. The 1st Anniversary film, also on You Tube, included footage of the festivities at the opening a year earlier.
The front cover of the opening night program. It's from the Mark Tipton collection. He found the program in Cincinnati in 1985. The front cover is actually silk screened on gold foil, which he comments does not photograph well.
The inside of the front cover of the opening night program. On the left you get a look at the gold foil of the front cover.
A ticket for the 1935 premiere of Max Reinhardt's "A Midsummer Night's Dream" with Mickey Rooney. It was a post on the Beverly Hills Heritage Facebook page.
An October 27,
1954 ad for the "White Christmas" west coast premiere that night at the Warner. The Downtown Paramount (formerly the Metropolitan) joined the run the following day using a 4 perf reduction print. In New York the film had
opened at the Radio City Music Hall October 14, also running in the
horizontal format.
See a photo of the premiere at the Warner. It appears that "White Christmas," "Strategic Air Command" (opening April 28, 1955) and "The Far
Horizons" (May 1955) were the only films shown horizontally at the Warner. The
equipment was evidently removed in the early 60s.
A ad for the April 28, 1955 invitational premiere of "Strategic Air Command" at the Warner. Thanks to Martin Hart for sharing the ad in his American Widescreen Museum VistaVision section. The copy mentions their horizontal projectors and big new screen. In the full horizontal projection format, VistaVision was ideally as wide as a theatre's Cinemascope picture but twice as tall -- a screen size that could be as big as was being used for TODD-AO or Cinerama.
70mm
at the Warner: In 1960 or 1961 the theatre was equipped with Norelco AAII 35/70
projectors and 6 channel Ampex sound for 70mm presentations. It was a
four machine booth -- the other two were Simplex XLs. 70mm roadshow
engagements included:
"Lawrence of Arabia"- 1962
"Becket" - 1964
"Lord Jim" - 1965
"Flight of the Phoenix" - 1966 - possibly 35mm, not reserved seats
"Taming of the Shrew" - 1967 - possibly 35mm
"Doctor Zhivago" - 1968 - moveover, not reserved seats
"2001" - 1969 - moveover from the Warner Hollywood, reserved seats
"Julius Ceasar" - 1970 - possibly 35mm
"Ryan's Daughter" - 1970
"Doctor Zhivago" - 1970 - moveover from the Paramount/El Capitan, not reserved seats
"Patton" - 1970 - moveover, reserved seats
"Mary, Queen of Scots" - 1971
"Sound of Music" - 1973 - return engagement, not reserved seats
"Gone with the Wind" - 1974 - 70mm blowup, not reserved seats
Operators
in the 50s and 60s: After the consent decrees of the 50s, the Warner
Beverly Hills was operated by the RKO-Stanley Warner Corporation as the
Stanley Warner Beverly Hills and, starting in the late 60s, by Pacific
Theatres as Pacific's Warner.
The final years: As the good bookings migrated to Westwood and more suburban locations, this
once glorious theatre found the pickings slim and it became a second run house. After Pacific left it was called The Beverly Hills Theatre. There was a brief fling as a legit house in the late 70s. Then it had a spell of sitting vacant.
It was back to movies in 1980. A September issue of Boxoffice had a three page
story on the Warner becoming Beverly Hills' first 99 cent theatre. Later it was resurrected as a concert venue named The Beverly (not to be confused with the other nearby Beverly Theatre). Evidently neither the residents nor the city fathers were happy with the noise or the late hours.
Closing: Sometime around 1987.
Status: It was demolished in 1988 -- a sad day for Beverly Hills. One of the stated reasons for the demolition was that the bank owning the building didn't want to do seismic retrofit work and offered a possibly bogus $12 million cost estimate as their justification. Bill Givens comments:
More exterior views:
1931 - The theatre nears completion. Thanks to Eric Lynxwiler for sharing this Keystone Photo Service shot from his collection. It's on Flickr. Check out the Angel City Press book Eric wrote with Tom Zimmerman: "Spectacular Illumination: Neon Los Angeles 1925-1965." Also see Eric's 2016 book "Signs of Life: Los Angeles is the City of Neon."
1931 - An opening week view down Canon Dr. toward the Warner. It's a Dick Whittington Studio photo in the USC Digital Library collection. "The Millionaire" was still on the marquee.
1931 - A closer "Born To Love" shot taken the same week. It's another from Marc Wanamaker and Beverly Hills Heritage.
1931 - A Mott Studios photo with "City Lights" on the marquee. It's one of seven photos of the Warner in the California State Library collection cataloged as set # 001387281. Duplicates of two of the seven are also listed as set # 001387287. They have no interior photos.
1931 - Another "City Lights" shot, this time looking a bit west. It was a second run engagement -- the film had opened the Los Angeles Theatre in January. Photo: Mott Studios - California State Library
1931 - A closer look at the marquee. It's a detail from the previous Mott Studios image.
1938 - A view with the theatre running "Valley of the Giants" and "Four Daughters." Photo: Los Angeles Public Library
1939 - Thanks to Eric Lynxwiler for this sharing this view from his collection of the August "world premiere preview" of "The Old Maid" with Miriam Hopkins and Bette Davis. It's on Flickr in the Los Angeles Historic Theatre Foundation photo pool.
c.1939 - A view looking east toward the Warner -- with a bit of the Beverly Theatre's onion dome on the left. It's a photo from Marc Wanamaker and Beverly Hills Heritage.
c.1940 - A great shot showing both the Beverly Theatre and, farther east, the Warner Beverly Hills. It's a photo in the Los Angeles Public Library collection.
1954 - "VistaVision"! Another angle on the "White Christmas" premiere. This one appeared in the British trade publication The Daily Film Renter on November 9, 1954 with this caption:
"Part of the vast crowd that attended Paramount's gala premiere of the first VistaVision film, "White Christmas, at the Stanley Warner Theatre, Beverly Hills. Show business stars gathered in the lobby under the bright lights for this opening Christmas season event, the usual snow and reindeer being replaced by attractive young actresses parading the street in a 'sleigh on wheels.'"
1957 - A wider view taken in January while they were still running "The Ten Commandments." Note the added neon on the tower. It's a Valley Times photo in the Los Angeles Public Library collection.
c.1960 - Thanks to Kimberly Vinokur for sharing this Christmas season photo in a Facebook post. Robert Switzer commented: "The old Beverly Hills Federal Savings (now Rolex) building was under construction in this photo, so it must be around 1960."
c.1962 - Thanks to Eric Lynxwiler for sharing this great view from his collection. It's on Flickr.
1962 - A dazzling look at the opening of "Lawrence of Arabia." The photo appears in Brad Smith's great Theatre Marquees set on Flickr consisting of 133 photos taken by his father George Mann. See Scott Collette's Forgotten Los Angeles Facebook post for some shots at the premiere. He also has it on Instagram.
1964 - Looking west on Wilshire from Beverly Dr. toward the tower of the Warner Beverly Hills. Thanks to Alison Martino for the photo from her collection once posted on the Facebook page Vintage Los Angeles.
1968 - Thanks to movie palace historian Kurt Wahlner for this shot of the west coast premiere of "The Subject Was Roses" with Patricia Neal and Jack Albertson. It was a find on eBay. For a treat visit Kurt's extensive site about Grauman's Chinese.
1973 - Looking west across Canon Dr. with the theatre running "'Tis Pity She's a Whore" with Charlotte Rampling. The 1971 Italian film had a U.S. release in November 1973. The second feature? Looks like "Passenger..." Thanks to Phillip Cutler for sharing the image on his Classic Hollywood/Los Angeles/SFV Facebook page.
1974 - The theatre as a second run house. Thanks to Charles Smith for sharing his photo on Cinema Treasures. He commented: "Google says the Foreman-Ali fight was October 30, so according to the marquee that's the date I snapped it."
c.1975 - A nice detail of the top of the tower -- after the Warner sign came down. Note the added neon. Photo: Javier Mendoza - Los Angeles Public Library
1978 - An entrance view taken during the theatre's brief time as a legit house. Photo: Ken Papaleo - Los Angeles Public Library
c.1978 - End of the short legit era -- the theatre was for lease again at the time of this shot. It's a photo by Anne Laskey in the Los Angeles Public Library collection. Also see a tower detail.
1988 - A look at the closed theatre. Note the signage in use during its days as a concert venue: "The Beverly." It's a photo by Chris Gulker in the Herald Examiner collection at the Los Angeles Public Library.
1989 - The auditorium mostly gone. Thanks to Ken McIntyre for locating the photo for a post on the Photos of Los Angeles private Facebook group.
We get a shot of the September 18, 1951 "A Streetcar Named Desire"
premiere in the faux 50s Warner-Pathé
newsreel that opens Paul Schrader's detective romp "Witch Hunt" (Pacific Western/HBO,
1994). A Joseph McCarthy-like senator is hunting practitioners of magic who have too much influence in L.A. The film
stars Dennis Hopper, Penelope Ann Miller, Sheryl Lee Ralph, Eric
Bogosian, Julian Sands and John Epperson. The
cinematography was by Jean-Yves Escoffier. See the Historic L.A. Theatres in Movies post for more about the film including shots at the El Monte Drive-In and the John Anson Ford Amphitheatre.
There's some footage on Internet Archive featuring a wonderful drive down Wilshire in 1935. We see the east end of the Warner marquee at the beginning as well as a drive-by later. Playing at the time is the feature "Oil For The Lamps of China."
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Brings back memories. From my bedroom window in the 60's on Peck Drive,I could see the vertical sign at the top of the building at night alternately flashing Stanley..Warner, Stanley..Warner.
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ReplyDeleteThe Warner Beverly Hills once employed a young Nick Adams, who went on to play Johnny Yuma in famed television show "The Rebel." He also appeared in major films like "Rebel Without a Cause," "No Time for Sergeants" and "Picnic" and was also Oscar nominated for "Twilight Of Honor." Nick was employed at the theater as a jack of all trades after hitchhiking his way across country from Jersey City, New Jersey. However, the manager fired Nick after he added his name to the marquee during a premiere of a new film. Nick died under mysterious circumstances in 1968 at the age of 36. He and the Warner Beverly Hills left an indelible mark on Hollywood and are forever missed.
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