The Tower Theatre pages: history | earlier exterior views | recent exterior views | lobby areas | lounges + basement support areas | earlier auditorium views | recent auditorium views | organ chambers | booth level | attic | roof | tower |
August 3, 1927 - An 8th St. view from the UCLA S. Charles Lee Papers Collection. Note that the Cameo is being advertised, also an operation of the theatre's owner H.L. Gumbiner. There's also a color Broadway facade rendering and floor plans.
October 12, 1927 - "Gala Opening Tonight." It's a Los Angeles Public Library photo. The opening attraction was "The Gingham Girl," a silent film. Vitaphone short subjects were also on the program.
1927 - A view of the new building as we look east on 8th Street. The Tower opened with the capability of playing Vitaphone, a sound-on-disc
process. Soon they announced a deal for the sound-on-film Movietone
process. On the marquee in this photo is Raoul Walsh's "What Price Glory," a film that opened November 2. It was a November 1926 release, now with an added Movietone track of music and sound effects. Also on the marquee: "Movietone - See It - Hear It." The film had initially played the Carthay Circle Theatre as a silent.
1927 - This detail from the previous Mott photo offers a closer look at the neon on the "TOWER THEATRE" letters above the readerboard. In the readerboard itself, those changeable milk glass letters were backlit with rows of incandescent lamps.
1927 - A closer "What Price Glory" view on 8th. "Movietone - See It - Hear it." It's a Mott Studios photo in the California State Library collection. There's also a version of this one in the Los Angeles Public Library collection.
1927 - The perimeter of the clock faces were ringed with green neon. In this detail from the previous Mott Studios photo the tubing is most easily seen at the top of the face on the right. The clock faces were backlit with mogul base incandescent incandescent lamps in reflector units. Head to the tower page for views from inside.
Almost all neon from this period was clear tubing that glowed either red, when pumped with neon gas, or blue, when pumped with argon and a drop or two of mercury. The mercury vaporizes when the tube is lit, increasing the brightness. In "Neon: A Light History" Dydia DeLyser and Paul Greenstein note that until the use of argon became prevalent, a pale blue light was achieved with neon and mercury in the tube. They devote page 36 to the installation at the Tower, done by Neale, Inc. and note the green color for the clock. While much less common than the red or blue at this point (and dimmer), a green light was achieved with a yellow colored tube pumped with neon gas.
1928 - The theatre running the February release "The Little Snob" with May McAvoy. The marquee is also advertising "Five Big Attractions" and "Vitaphone Orchestra." It's a photo in the Los Angeles Public Library collection.
1928 - A C.C. Pierce view looking south on Broadway. We get the Tower, Rialto and, a bit farther down the block, the "New" Orpheum. The photo is in the collection of the Huntington Digital Library. The USC Digital Library also has a copy of the photo.
c.1929 - Thanks to Michelle Gerdes for sharing this rare postcard from her collection. From the marquee end panel it appears that they were running something with Delores Costello. But evidently not "Glorious Betsy" -- at least the copy on the front of the marquee looks different than in other views from that engagement. In the distance on the right the new vertical for the President Theatre (now the Globe) can be seen, putting this after May 1928.
1929 - A Christmas season view north toward 8th from the Dick Whittington Studio in the USC Digital Library collection. On the right we get a bit of the Rialto marquee followed by the Tower and the Globe Theatre, at the time called the President.
1931 - A detail from the Dick Whittington photo showing the new canopy all along the 8th St. side of the building. At the far end it was a newsstand with their copy on the readerboard touting "Your Home Town Paper" and "Papers of the World." The "Pig 'n Whistle Soda Fountain Luncheonette" had most of the other slots. The signage under the canopy promoted their pastry department and fountain. This side of the Pig it was the Candy Kettle and, on the corner, a Jumbo Orange.
1931 - The Tower running the April release "Bachelor Apartment" with Irene Dunne along with "Millie," a February release with Helen Twelvetrees. It's a Los Angeles Public Library photo.
c.1938 - A look west on 8th in a Herman Schultheis photo from the Los Angeles Public Library collection. Note the "Simon's Luncheonette" in the storefront area beyond the newsstand.
c.1938 - A great view east on 8th east on 8th St. from Hill with a glimpse of the Olympic (15 cents admission) on the left. Down at 8th & Broadway we see the Tower Theatre. That's the May Co. on the right. It's a Herman Schultheis photo from the Los Angeles Public Library.
from 1938: "The Life of Emile Zola" - Los Angeles Public Library | "Zola" - another copy - LAPL |
| south on Broadway from 7th - LAPL |
1943 - A shot from Acme Photo that went on the wire November 2 described as a "Hollywood theatre." Thanks to Ken McIntyre for spotting this on Worthpoint for a post on the Photos of Los Angeles private Facebook group. The theatre's second feature was "So Proudly We Hail" with Veronica Lake. To the right of that poster note the vertical "TOWER" letters, with the "O" askew. The copy on the back:
"LIGHTS GO ON AGAIN - Los Angeles - 'Let there be light,' says little Merle McKeehan, 4, as he sits happily in the arms of his mother, Mrs. June McKeehan, and points to the brilliance of Hollywood theatre marquee, as town lights up in celebration of relaxed dimout restrictions."
1944 - A look south toward the Rialto and the Orpheum. At the Tower it's "Cry Havoc!'" with Margaret Sullavan, Joan Blondell and Ann Sothern. The bottom half of the bill is "Pinup Girl" with Betty Grable and John Harvey. Thanks to Sean Ault for finding this one on eBay. Ron Whitfield also had a version posted on the Facebook page Photos of Los Angeles.
1945 - A view looking north on Broadway from the Metro Library and Archive on Flickr. It's part of the Metro Downtown Los Angeles set. The Tower, on the far right, is running "Having Wonderful Crime" with George Murphy and Pat O'Brien, an April release. Note the storefront over at the Merritt Building on the left as Mayflower Donuts. Down Broadway on the right you can see the Globe Theatre, here named the Newsreel.
1945 - Patton on Broadway in June for his welcome home parade. The Tower is still using milk glass letters. In 1946 the marquee would get modernized when the theatre was renamed the Music Hall. Thanks to Ken McIntyre for posting the photo on the Facebook page Photos of Los Angeles.
1946 - The Tower when it was called the Music Hall. Note the Rialto just down the block and the Orpheum vertical beyond. It's a photo in the Los Angeles Public Library collection.
1947 - Thanks to Brooklyn-based theatre historian Cezar Del Valle for finding this great look at the theatre in its Music Hall days. The photo from the May 31, 1947 issue of Showmen's Trade Review is in a 2016 post on Cezar's Theatre Talks blog.
The caption: "What did you say was playing? Whoever asked that question (unless he was blind) should be whisked off to the padded cell. For it is readily apparent, judging from the photo above, that nearly every available inch of the facade of the downtown Music Hall in Los Angeles was utilized for this large and striking front on United Artists' 'The Macomber Affair.' The fluorescent letters of the 20x40--foot banner shone brightly at night as well as in daytime, according to Cliff Giesseman, general manager of the four Music Hall theaters. Additional banners were suspended beneath the marquee. Bet Gregory Peck never dreamed, back in his 1939 New York World's Fair days, that his name would appear so many times on one theatre front!"
1950 - The Music Hall was running "Love Happy," an October 1949 film with the Marx Brothers, Ilona
Massey and Vera-Ellen. The co-feature was "Tyrant of the Sea," a February 1950 release with Rhys
Williams and Don Randell. It's a shot from a short clip from Ultra Film appearing on the Getty Images website that Ken McIntyre located for a post on the private Facebook group Photos of Los Angeles. A moment later we get the Olympic running Hitchcock's "The Paradine Case," a
1947 release with Gregory Peck and Ann Todd plus a Sonja Henie second
feature.
1951 - A telephoto look north showing the signage for the United
Artists, the Orpheum, Rialto, Newsreel/Tower and the Globe.
Thanks to Ken McIntyre for locating this one for a post for the private
Facebook group Photos of Los Angeles. It's a photo taken for the L.A. Examiner that's in the USC Digital Library
collection. Scott Collette included it with nine
other downtown 1951 Examiner shots in a post on his Forgotten Los Angeles Facebook page. Scott's set is also on Instagram.
1952 - A parade view looking east on 8th. It's a Herald Examiner photo in the Los Angeles Public Library collection. The Library also has another similar view. The parade was for Adlai Stevenson. Note the Newsreel signage in the frames atop the 8th St. facade.
1953 - A look at the Tower in its Newsreel days from the collection of the Pacific Electric Railway Historical Society. The Rialto down the street is running "The Moon is Blue" with William Holden and David Niven. The photo is from the Jack Finn collection.
1950s - One of only two photos to surface so far showing the Tower's vertical lit during its Newsreel era. We're looking north, perhaps from the Eastern Columbia Building. Thanks to James J. Chun for finding this great shot for a post on the Photos of Los Angeles Facebook page. Thanks also to Greg Black for some color correction.
1956 - A terrific view from the Richard Wojcik collection looking north. You can see the vertical for the Tower, still called the Newsreel Theatre, in the middle of the photo. In the foreground we see the Orpheum running "The Man Who Knew Too Much."
1956 - Another great photo from the Richard Wojcik collection. We're looking south from 7th St. with the Newsreel down a block on the left. Thanks, Richard!
1958 - A photo of the Dodgers welcome parade from the USC Digital Library collection. The Examiner photo is by Michael Paegel. USC has 41 views in this parade set.
1958 - Another Dodgers parade view from a bit farther west on 8th. On the marquee: "Castro Cuba Rebels" and "Leningrad Today." We're on top of the Olympic Theatre marquee -- see a bit of its top metalwork and neon at the far left. The Examiner photo by Michael Paegel is in the USC Digital Library collection.
early 1960s - A photo from Marc Wanamaker's Bison Archives that appears in the great 2008 Arcadia Publishing book "Theatres in Los Angeles" by Suzanne Tarbell Cooper, Amy Ronnebeck Hall and Mr. Wanamaker. The page with the photo appears in a preview of the book on Google Books. Thanks, Marc! The theatre got a remodel in 1965 and again assumed the Tower name.
1963 - A fine view looking north with the Newsreel vertical lit. The streetcar lines are down but the rails haven't been paved over yet. Thanks to Sean Ault for spotting this one on eBay.
c.1970 - An undated Herald Examiner photo looking north from the Los Angeles Public Library collection.
1980 - Thanks to the now-vanished American Classic Images website for this view north across 8th St.
1982 - A great entrance view from American Classic Images.
1982 - Looking south with a view of the Rialto and the Orpheum. Thanks to American Classic Images for the great shot.
c.1988 - Thanks to Chris Carlo/Bob Chaney for this photo they took.
c.1989 - Thanks to Anne Conser and Robert Berger of Berger Conser Architectural Photography for this photo from their great 1999 book "The Last Remaining Seats: Movie Palaces of Tinseltown." It's available on Amazon. Robert Berger's website has a portfolio of sixteen photos from "The Last Remaining Seats."
2007 - No mistaking what theatre you were at with this brass plate below the
boxoffice window. The plaque was below the original boxoffice at the
center of the entrance and got moved over to the new boxoffice south of
the entrance doors as part of the 1965 remodeling. Thanks to Nick Bradshaw for the photo. See his Dead Cinemas, Downtown set on Flickr for 50 great views of various downtown movie palaces.
c.2008 - A look down onto the top of the tower. It's a photo by David Blumenkrantz, one of 52 terrific Broadway shots he shared in a post on the Facebook page Lost Angeles. More of his Broadway photos can be seen on the site The One Of Us Project.
The building to the left of the Tower is the Hulett C. Merritt Building on the NW corner of 8th and Broadway. It's a 1915 design by the San Francisco based firm Reid Brothers. Reid Brothers, along with Weeks and Day (another San Francisco firm), also designed the State Theatre. In this photo we see the brick-red south side of that building on the right side of the photo.
2011 - The upper part of the Broadway facade. Thanks to Steve Shriver for his photo on Flickr. It's part of his delightful "Belasco Theatre & Downtown Walkabout" set.
2011 - A closer view of the west and south faces. Photo: Steve Shriver on Flickr
2012 - A lovely corner view of 8th & Broadway. South of the Tower are the Southern California Music Co. Building (1922, Meyer & Holler), the Rialto Theatre (1917), and the Wurlitzer Building (1924, Walker & Eisen). Thanks to architectural photographer Hunter Kerhart for his photo. Visit his website: HunterKerhart.com
2012 - Looking south on Broadway at the Garland Building/Globe Theatre, the Tower Theatre, the Rialto and the Orpheum. We're on the 6th floor of the Bullock's Building at 7th & Broadway. The upper floors are now parking. That's bit of the State Theatre building on the right. Photo: Bill Counter
2012 - The marquee soffit. At the time of the photo the metal cladding from the 1965 remodel had been recently removed revealing these earlier fixtures and stencil work. Photo: Bill Counter
2012 - A detail of the fine terracotta work near one of the windows up on the south side of the tower. Photo: Escott O. Norton - LAHTF
2012 - The top of the north side of the vertical. Photo: Escott O. Norton - LAHTF
2012 - Looking down the alley. S. Charles Lee's extraordinary skill made the Broadway facade look as expansive as possible. When we get to the alley, we get a better sense of how narrow (50') the lot actually is. The door at center way up in the air was to load in the organ pipes and associated gear. It goes to a passageway above the stage that connects to the organ chambers above the side boxes. Photo: Bill Counter
2014 - Looking up toward the east face of the clock. It's a Gary Leonard photo that appeared on the Tower Facebook page.
2014 - A drone's-eye look down at the Tower from Ian Wood's "Downtown Los Angeles," his four and a half minute adventure on Vimeo. Ian spent several months shooting downtown theatres and other historic buildings from a drone that resembled "a mutant chicken." Don't miss it!
The footage also appears with stories by Brigham Yen and LA Observed's Kevin Roderick. The building over on the right is the Hamburger Department Store / May Co. building, later known as the Broadway Trade Center.
2014 - The storefronts along 8th back in use after a long period of being vacant. The photo appeared with "Tiny Retail Shops Fill Historic Tower...," a DTLA Rising story by Brigham Yen.
2014 - A night view of the storefronts in December. This upscale revival didn't last long. Soon it was back to tenants offering discount jewelry, cell phone repairs, a locksmith, and so on. Photo: Brigham Yen
2017 - The 8th St. side of the building. Thanks to Mike Hume for this photo taken the day of the theatre's final show in October. Visit Mike's terrific page about the Tower on his ever-expanding Historic Theatre Photography site.
November 2017 - Plans are afoot. A gathering of construction guys outside the theatre. Thanks to Nick Leathers for his photo on the Facebook page DTLA Development. The last show at the theatre had been in October.
January 2018 - The bronze "Tower Theatre" plaque has gone missing from the front of the boxoffice. Photo: Bill Counter
July 2018 - Empty storefronts. The tenants all got their notice to vacate by the end of June. Photo: Bill Counter
July 2018 - The view west along 8th St. after the storefronts were cleared out. Photo: Bill Counter
August 2018 - Scaffolding starts going up on the 8th St. side of the building. And then it would come down again. Photo: Bill Counter
August 2018 - A detail of the corner of the canopy. Note the sockets still in place. Once upon a time there were changeable milk glass letters all the way to Broadway. Later a white plastic background was installed with black aluminum letters used. Photo: Bill Counter
August 2018 - Looking toward Broadway. Thanks to Hunter Kerhart for his photo. Keep up with his most recent explorations: on Facebook | HunterKerhart.com | on Flickr
August 2018 - A plaster panel between two of the 8th St. storefronts. The whole side of the building will to opened up to provide a wide entrance directly into the auditorium. Any historic materials will be removed from the area and put in storage. Photo: Bill Counter
August 2018 - A cast iron column on 8th St. near the alley. This is the last one on the building. Some of these little terracotta arches will be restored. Photo: Bill Counter
August 2018 - Scaffolding heading into the building. Thanks to Steve Gerdes for his drive-by photo.
August 2018 - Scaffolding up on the Broadway facade. Note the new plywood securing the entrance. Photo: Bill Counter
August 2018 - A meeting to discuss what to do as far as the marquee restoration. Photo: Bill Counter
August 2018 - A soffit detail. Note the different styles of rosettes around the light sockets. Photo: Bill Counter
August 2018 - Part of the board-up process included removal of the 1965 vintage boxoffice. Photo: Bill Counter
August 2018 - A little bit of a fire problem in a fan room on the SW corner of the roof. The building didn't sustain any damage. Thanks to Pavel Kipan for his photo, added as a comment to a post on the Esotouric's Secret Los Angeles Facebook page.
August 2018 - A view from the Chapman Building taken by on the 29th by Stephanie Chan. Thanks to Doug Dunn for sending along to Kim Cooper for another post about the incident on the Esotouric's Secret Los Angeles Facebook page. The tower used to extend upward a bit more prior to some removal following earthquake damage.
August 2018 - Demolition happening in the basement with many loads of concrete and hollow time coming out for disposal. Photo: Bill Counter
There was a long hiatus after some intense preliminary work. The project finally got its main permit June 5, 2019. There was also a change of contractors.
June 2019 - Here exterior work has started up again with two of the readerboard sections removed. The plan that had been announced was to re-create a 1927 look for the marquee and rehab the vertical but retain its 60s appearance. Photo: Bill Counter
June 2019 - A look up to the underside of the slab after the marquee soffit had been removed. Photo: Bill Counter
June 2019 - The last of the readerboard sections has been removed. Note the stained glass window area covered with plywood. Photo: Bill Counter
June 2019 - A view to the south after the removal of the readerboards. Photo: Bill Counter
July 2019 - The angled section of framing on the south end of the marquee getting removed. The corners had been chopped off in a late 30s redo. Photo: Bill Counter
July 2019 - Scaffolding up again on the front of the building. Photo: Bill Counter
July 2019 - A new construction fence in place along 8th. The plan is to remove all the storefronts for easier access to the auditorium. The black box at the left is screened scaffolding that provides stair access to the roof. Photo: Bill Counter.
July 2019 - Digging in front of the south storefront for utility upgrades. Photo: Bill Counter
August 2019 - A look down on the project from the Hamburger / May Co. building across the street. Photo: Bill Counter
August 2019 - A clock view. In their first plan presentation Apple noted that they would put a decorative top back on it. Photo: Bill Counter
August 2019 - Demo on the corner storefront. Photo: Bill Counter
October 2019 - Trying out a lighting scheme for the 8th St. facade. Note the ghost signs at the top painted with a protective coating. The graffitti was removed later in the month. It's a Mike Hume photo that appeared as a post on the LAHTF Facebook page. Visit his Historic Theatre Photography site for tech info and hundreds of great photos of the theatres he's explored. And don't miss his page on the Tower Theatre.
October 2019 - Test lighting behind the clock faces. Thanks to Mike Hume for the photo on the LAHTF Facebook page.
The Los Angeles Historic Theatre Foundation is active in promoting awareness of the historic theatres of Los Angeles and works toward their preservation. They frequently offer tours and sponsor other events related to historic preservation. www.lahtf.org | on Facebook
October 2019 - A new construction fence set back closer to the building omitted fencing near the alley, allowing us this view of the last bay. Photo: Bill Counter
October 2019 - The 8th & Broadway corner, once a lunch counter called Comet's. Photo: Bill Counter
October 2019 - Some of the 60s vintage plastic panels on the 8th St. marquee were removed allowing a view of the neon used to light this single-line readerboard. Above the neon are the sockets for the original incandescent lamps. Photo: Bill Counter
February 2020 - The scaffolding goes up again on Broadway, this time above the top of the tower. The plans are to restore the clock and replace the missing top of the tower. Photo: Bill Counter
February 2020 - A peek in across the stripped out entrance. Photo: Bill Counter
February 2020 - Scaffolding going up on the 8th St. side of the building. Note the scaffolding in the alley to reach the door high up. It goes to a corridor above the proscenium that connects the two organ chambers. Photo: Bill Counter
February 2020 - Assembling the scaffolding along 8th St. Photo: Bill Counter
February 2020 - The 20s vintage lamp sockets along the bottom edge of the 8th St. canopy. They won't be reactivated. The street-facing edge of the canopy had been a single-line readerboard until the mid-1960s but it won't light up again either. Photo: Bill Counter
February 2020 - A look in the house left alley exit as a new floor is being poured. Also see a deeper view into the scaffolded auditorium. Photo: Bill Counter
February 2020 - The shroud up around the new scaffolding. Photo: Bill Counter
February 2020 - On the right it's a new support for the south end of the marquee. The one in this location, and at the opposite end, had been chopped off when the original rectangular marquee was turned into a trapezoid in the 30s. Apple will be replicating the original look. Photo: Bill Counter
February 2020 - The shrouded tower from the south. Photo: Bill Counter
March 2020 - Letters coming down from the south side of the vertical sign. Here a very wiggly "W" was being lowered by rope. Photo: Bill Counter
March 2020 - Another look at the "W." Photo: Bill Counter
March 2020 - The letter being taken inside for storage. Photo: Bill Counter
March 2020 - Cleaned up metalwork along the 8th St. marquee. Photo: Bill Counter
April 2020 - More scaffolding going up to facilitate work on the north side of the vertical. Photo: Bill Counter
August 2020 - The big reveal happening along 8th St. with the scaffolding getting removed. Photo: Bill Counter
August 2020 - A film director and his muse. Photo: Bill Counter
August 2020 - A detail of one of the shells below the figures. The shell itself isn't going to light up but Mike Hume notes that the little black boxes on either side are LED uplighters. Photo: Bill Counter
August 2020 - The top of one of the big arches. Photo: Bill Counter
August 2020 - Another detail looking west. Photo: Bill Counter
August 2020 - The ornament at the bottom of one of the big arches. Photo: Bill Counter
August 2020 - Part of the changeable sign area. Photo: Bill Counter
August 2020 - A detail of the ornament in the sign area. Photo: Bill Counter
August 2020 - A detail below the changeable sign area. Photo: Bill Counter
August 2020 - Ornament at the top of the south end of the Broadway facade. Photo: Bill Counter
August 2020 - More of the 8th St. scaffolding has been removed. West of Broadway that's the Hamburger Department Store from 1908, later becoming the May Co. It's been under a very slow renovation due to financing issues. Photo: Bill Counter - August 14
August 2020 - Sections of the new tower cap are being installed. Here we're looking west on 8th St. from the alley between Broadway and Spring. Photo: Bill Counter
August 2020 - Checking out work on the cap on August 14 from a half block west on 8th, in front of the Olympic Theatre. On the right we get a bit of the Southern California Music Building, later called the Singer Building. It's a Meyer & Holler design/build project from 1923. Photo: Bill Counter
August 2020 - A closer look from in front of the Olympic. Note the clock face behind the mesh. Photo: Bill Counter
August 2020 - Work on the cap as seen from the roof of the Chapman Building on the 14th. Photo: Bill Counter
August 2020 - The cap was cast in sections. Note the lines between the sections. On the right are parts yet to be installed. Photo: Bill Counter
August 2020 -A closer look at sections of the cap as well as various pieces of ornament that will be attached later. Photo: Bill Counter
August 2020 - A test patch to explore painting the metal trim along the 8th St. canopy Apple Beige instead of cleaning and lacquering it. The area used to be a readerboard the length of the building with a single row of milk glass letters. Note the double row of neon tubing still remaining. Originally it was lit with incandescents. The sockets are still visible in the top of the channel where they've painted. Photo: Bill Counter
August 2020 - The vista southwest toward the Hamburger Building. Thanks to Dion Noravian for his photo.
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Thanks for preserving history...outstanding website!
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