6230 Sunset Blvd. Los Angeles, CA 90028 | map |
The Earl Carroll Theatre pages: history | exterior | lobby areas | auditorium | stage | stage basement | sceneshop | ephemera |
1938 - A Herman Schultheis shot of the installation work on
the famous neon on the exterior. The piece, a 20' high likeness of Mr.
Carroll's companion Beryl Wallace, is ringed with the words "Thru
These Portals Pass the Most Beautiful Girls in the World" in aluminum letters. The photo is in the
Los Angeles Public Library collection.
1939 - A photo taken in August by Maynard Parker. It's from the
Huntington Library collection. The link to the Huntington will also get you thumbnail views of 21 additional photos of the theatre by Mr. Parker.
1939 - Thanks to Rick Watts for finding this one for a post on the private Facebook group
Photos of Los Angeles. It's from the LAPL/Bruce Torrence Historic Hollywood Photographs collection.
1939
- A nice angle on the facade neon. It's an ad that appeared in a 1939
issue of the theatre program magazine Playgoer. Thanks to Eric Lynxwiler
for sharing this from his collection on
Flickr. And kudos to Ken McIntyre for spotting it for a post on the
Photos of Los Angeles private Facebook group.
c.1939 - Thanks to Bob Sly for sharing this photo, one taken by his uncle Harry Croome.
1939
- A lovely postcard view east on Sunset. On the left it's the NBC and
CBS buildings but no Palladium yet. It didn't arrive until 1940. It's a
card included in the 2016
Cultural Heritage Commission Final Report, a 498 page pdf from the L.A. Department of City Planning. There are some postcards
beginning on page 125 and the document's program collection starts on page 129.
c.1939 - A card from the site Card Cow. The number in the lower corner isn't the date -- it's earlier than that.
c.1939 - A view of the tire shop along the east side of the theatre. Thanks to Michael Hayashi for the photo, a post on Photos of Los Angeles. Parking at the time was 15 cents.
c.1940 - Thanks to Cezar Del Valle for this early postcard of the theatre from his
Theatre Talks collection. There's also a version of this one on
Card Cow. Card Cow also has
another night postcard of the theatre from across the street.
1940 - Earl Carroll and some of the showgirls with autographed blocks that
would be installed on the theatre's facade. It's a photo by Gene Lester in the Herald Examiner collection at the Los Angeles Public Library.
c.1940
- The letters that said "THEATRE" on the west and east walls, as well
as those above the marquee, were sequenced in about a four second
display so that they first said "EAT," then "AT," then "THE" and,
finally,
"THEATRE." The signs were not in sync. You can see the west wall signage
in action near the end of a 4 minute clip of Christmas footage
on
YouTube from Periscope films. Thanks to Glen Norman for locating it.
1940-41 - An Ansel Adams shot of Beryl in neon on the facade. The photo is in the collection of the
Los Angeles Public Library. Note the poster for Jimmy Durante. He appeared in the revue "Pan-Americana" that opened in December 1940.
1940-41
- A detail from the Ansel Adams photo showing some of the tube supports
and connections. The aluminum letters of the "halo" were backlit with
blue neon. Beryl's face was done in the new Zeon peach color, referred
to in promotional literature as "flesh-colored neon." The vertical bands
farther left on the facade were in white.
1942 - The
Wikipedia article on the Earl Carroll Theatre has this photo taken by Russell Lee for the Farm Security Administration. It's in the
Library of Congress collection. Note the fire escape from the upstairs offices, added in 1941.
1940s - Note the green color of the facade in this card --
evidently accurate, according to research by Paul Greenstein and Dydia
DeLyser. Thanks to Mark for including this card with his post about the
theatre on the blog
Having A Nice Time. It also appears in the Hollywood section of the site
Penny Postcards of California.
The back of the card reads: "The Earl Carroll Theatre - Restaurant in
the heart of Hollywood on Sunset Boulevard near Vine, is a favorite Nite
Spot in the Film Capital of the World. Seating arrangements are
terraced so all guests may enjoy an unobstructed view of the lavish
stage production with 'Sixty of the Most Beautiful Girls in the
World.'"

1943 - A photo from the collection of Paul Greenstein. Thanks to Martin Turnbull for sharing it on a
Hollywood's Garden of Allah Facebook post.
c.1943
- An interesting Bob Plunkett card with no copy on the marquee except
several quotation marks. Thanks to Eric Lynxwiler for sharing this one
from his vast collection. It's on
Flickr.
1945 - Thanks to Richard Wojcik for sharing this great shot of servicemen visiting the theatre. Richard shared this one as a post on the Vintage Los Angeles Facebook page.
1940s - A snapshot from the Sean Ault collection. Thanks, Sean!
c.1945
- "$1.65 Includes Lavish Revue and Dancing." But no dinner included in
the package at that price. Thanks to Eric Lynxwiler for sharing this
photo from his collection on Flickr.
c.1945 - The theatre is in the upper center with its vast parking lot to the right. The Palladium is in the center on the left and the NBC Studios at Sunset and Vine is in the lower right. It's a shot from ten minutes of footage titled "Hollywood, California Aerials"
on Internet Archive. It's fascinating but messes with your
brain as it's flipped. Toward the end of the reel we go to the
Hollywood Bowl and out the freeway to the Universal backlot. There's another version on YouTube
with the studio footage and Hollywood Bowl at the beginning. Thanks to
Alison Martino for posting an unflipped version of the footage on YouTube. See another image from the footage but looking west.
c.1946
- Neon historian Paul Greenstein notes that this shot with the signage
turned on shows how vibrant the neon was even in the daylight. Thanks to
Paul for sharing this image from his collection. Versions of it can
also be seen on the sites Media Storehouse and Alamy.
1946 - Big plans for a new film theatre were announced but never realized. The Los Angeles Public Library photo appeared on the Vintage Los Angeles Facebook page, where Brian Michael McCray offered details on the never-built theatre:
"Seating 7,000, $15 Million, structure to be larger than Radio City
Music Hall, Sunset Boulevard, a half a block east of current structure.
Proscenium 130 ft., THREE revolving stages 75x100, and ice rink AND a
water tank, so that Esther Williams and Sonja Hennie could BOTH perform
simultaneously while 110 dizzy dames twirled. Movie Theatre, TV studios,
nightclub and a high rise office tower topped with a heliport. (And we
got The Cinerama Dome instead.)" Thanks, Brian!
c.1947
- Thanks to Lewis Lustman for sharing this shot of his mother in front
of the entrance. He added it as a comment to a 2023 post about the
theatre by Pam Petronio on the Lost Angeles Facebook group.
c.1947 - A fine look west from El Centro. Chris Nichols notes that the Mark C. Bloome building we see snuggled up
to the east wall of the theatre was by Arthur Froehlich and built in
1946. The 3 minute car wash was 45 cents. The photo has popped up on several Facebook pages including
Classic Hollywood/Los Angeles/SFV and
Lost Angeles.
1947 - A frame from 16mm Kodachrome footage shot by Mitch Waldow. Thanks, Mitch!
1948 - Looking west from El Centro St. Thanks to Ken McIntyre for finding the photo for a post for the private Facebook group Photos of Los Angeles.
David Sorenson notes that it appears somewhere on a Water & Power
Associates Museum page. Jim O'Neill commented that there's a banner on
the left at the Kaiser-Fraser dealer advertising the 1948 Frazer. Post-war inflation: the car wash was up to 49 cents.
Earl Carroll and Beryl Wallace died in a plane crash in June 1948.
1948 - Thanks to Eric Lynxwiler for sharing this September photo from his collection. It's on Flickr.
c.1948 - Thanks to Tom Anderson for locating this fine view west for a post on the private Facebook group Mid Century Modern. Richard Wojcik also shared it on the Vintage Los Angeles Facebook page as a comment to a post of a 1958 photo.
c.1949
- A postcard view of the celebrity autograph plaque wall from Brian
Michael McCray's amazing Hollywood Postcards collection. Thanks, Brian!
Another version of this star wall postcard from the John Marshall
collection appears as a post on the Photos of Los Angeles private Facebook group.
1949 - A shot from a family vacation in California. Thanks to Eric Lynxwiler for sharing this from his collection. Start with
this shot on Flickr
and you can page in both directions to see other L.A. locations this
family took photos of including Grauman's Chinese, the Palladium, the
NBC building, CBS Square and various nightclubs.
1949 - Another shot from the family vacation album that ended up in Eric Lynxwiler's collection on Flickr.
1949 - A view of the autograph blocks from the family vacation album. Thanks to Eric Lynxwiler for sharing these on Flickr.
In addition to the three shots seen here, the family album had four
additional Earl Carroll views that can be seen on Flickr.
c.1951 - Thanks to Sean Ault for this fine night view taken when CBS was using the theatre. It's also on Vintage Los Angeles as a post from Richard Wojcik.
c.1953 - The theatre became the Moulin Rouge in 1953. Thanks to Laura De Marco for this shot. It was once posted on the Facebook page Vintage Los Angeles but then vanished.
c.1954 - An "All New Show" shot from the Los Angeles Public Library collection. Also see a daytime "All New Show" photo in the Library's collection.
c.1954 - A great 3 minute compilation of Hollywood
footage. Luke Sacher's "Hollywood 50s Neon" on YouTube features the Moulin Rouge, Grauman's Chinese, the Egyptian and lots more.
c.1954 - "New Acts" -- including Miss Malta. Thanks to the Classic Hollywood/Los Angeles/SFV Facebook page for locating the photo. It's one by Bob Willoughby that appears on the Getty Images site. They give it a January 1, 1950 date which shouldn't be trusted.

c.1954
- Among the acts appearing were the Borrah Minevitch and his Harmonica
Rascals, Chiquita & Johnson and the DeCastro Sisters. Minevitch died in 1955. The revue was
directed by Donn Arden. The Mike Roberts Kodachrome photo is on a card
that appeared on eBay. On the back: "Frank Senne's [sic] Moulin Rouge -
Hollywood California - World's largest theatre restaurant. The showplace
of the world, featuring lavish productions on stage and famous food."
c.1954 - "Revue of 80." This card that was on eBay dates from about the same time as the previous one.
1954 - A November 11 shot from Getty Images/Michael Ochs Archives. It can be seen on the site Fine Art America. Thanks to Martin Turnbull for locating it in the collection and sharing it on the Garden of Allah Novels Facebook page.
c.1955 - It's a photo from the Hulton Archive appearing on the Getty Images
site. Don't believe the 1945 date they give it. Tom Anderson included
this one in his post of 18 photos for part four of his "Los Angeles
After Dark" series for the Facebook group Lost Angeles.
c.1955 - A great Moulin Rouge postcard
that appeared on eBay. T
he show "Paris Toujours" opened September 28, 1955. A version is also on the site
Card Cow.
1957 - A lovely Moulin Rouge view. The
show was Donn Arden's "C'est la Vie" with Louis Armstrong. The show had
opened in January with Billy Daniels headlining. Dean Martin was the
star in April, Dennis Day headed the show in May, Louis was the
attraction in June, Jean Fenn and Liberace were at the top of the bill
in July. Thanks to Alison Martino for locating the image. It appears with her 2015 Los Angeles Magazine article "
Uncovering a Secret Gem..."
It's also on the private Facebook group Photos of Los Angeles.
1958 - The Moulin Rouge was featuring Sammy Davis, Jr. and
the Will Mastin Trio in the Donn Arden revue "Pariscope." Thanks to
Sean Ault for sharing this February photo. Sammy joined the show January
28 for a four week run. Variety reviewed it in their February 6 issue. It's on Internet Archive.
1958
- Jerry Lewis was doing a stint as the headliner of "Persicope" in this
Summer shot spotted by Kurt Wahlner when it was offered on eBay. Bruce
Wojcik notes that he was the successful bidder on for the slide, now in
his collection.
1958 - A closer take by the same photographer as the previous Jerry Lewis shot. Thanks for spotting this one, Kurt!

1959 - Picketing in style. Thanks to Ken McIntyre for locating the photo for a post on Photos of Los Angeles. Bruce Kimmel notes:
"They're not picketing the Fred Astaire Show, which shot at NBC in
Burbank. They're picketing the upcoming Emmy Awards show that took place
at the Moulin Rouge. They were dark for a week during that period,
until Sammy opened on the 9th of May."
c.1959 - "World's Greatest Entertainment Value." It's an image from a short bit of Getty Images
footage that was shot by Warner Bros. The "Public Parking Here" sign
below the readerboard includes mention of "Queen For a Day." Also see a similar clip from Getty showing more of the readerboard but less of the Palladium. Thanks to Ken McIntyre for locating these.
1959 - A signage detail spotted by Ken McIntyre for a post on the Photos of Los Angeles private Facebook group.
1960 - A colorful view east from Vine St. It's a sliver of a much larger image that was located on eBay by Martin Pal. He has it on Noirish Los Angeles post #56145.
1960 - The
Moulin Rouge running "Oriental Fantasy" featuring, among other acts,
the Oriental hillbillies Ming and Ling, dancer Tokuno Azuma and "40
Lovely and Lively Geisha Girls from Tokyo." Many thanks to Kathy Kikkert
for putting this photo on the back cover of her 2023 Angel City Press
book "
Hollywood Signs: The Golden Age of Glittering Graphics and Glowing Neon."
c.1961 - Thanks to G.S. Jansen for sharing this nice "Queen For a Day" view by an unknown photographer on his Noirish Los Angeles post #1506. Visit Noirish LA for a great ride around the "bright and guilty place" that is Los Angeles! c.1961 - A Moulin Rouge shot that Noirish Los Angeles contributor Ethereal Reality found on eBay for his Noirish post #23819. Also see several nice views of the theatre on his Noirish post #5759. In
this shot there's a swing stage hung halfway down the facade with a
couple of guys getting rid of the last of the pink paint job.
c.1962
- By the time of this "Queen For a Day" shot the paint job was done and
the Frank Sennes name had been removed from the marquee. Thanks to Adsausage for sharing this one from their collection.
1963 - A lovely "Queen For a Day" view from Tikbalang Douglas who posted it on the Photos of Los Angeles private Facebook group.
1965 - A look at the celebrity autograph slabs from the Richard Wojcik collection on the Vintage Los Angeles Facebook page. Note here we still have the Beryl Wallace neon on the building. Thanks, Richard!
1966 - A detail that was extracted from the previous shot by Dydia DeLyser and Paul Greenstein as part of their investigation of the facade and its neon installation for the exterior restoration funded by Essex Properties.
They note that here we can see the tubing in the vertical niches. Paul
adds that that the connections seen on the right are indicative of
later, less professional work while the doubleback over on the left is
properly done and most likely from the original 1938 installation. Dydia
and Paul are the authors of the 2021 book "Neon: A Light History."
1966 - Thanks to Richard Wojcik for this photo taken in June of the Palladium and the Earl Carroll, here as the Hullabaloo. Hullabaloo had opened December 5, 1965. The photo was a post of his on the Vintage Los Angeles
Facebook page. He notes that the dirt in the foreground is the site of
the then recently demolished NBC complex at Sunset and Vine.
1966 - This cropped version of Richard's photo is from Alison Martino on Flickr. The image also appears with her 2015 Los Angeles Magazine article "
Uncovering a Secret Gem...."
Thanks, Alison!
1967 - George Barris at the Hullabaloo in his customized Oldsmobile Tornado. Thanks to Bobby Cole for sharing the photo on the Mid Century Modern private Facebook group.
1968
- An April shot of the building as the Kaleidoscope. Thanks to Joshua
Weisel for the photo he found, added as a comment to a post on the SoCal Historic Architecture private Facebook group.
1968
- A look at the Kaleidoscope with lines for a Janis Joplin show. Thanks
to Ken McIntyre for sharing the photo on the private Facebook group Photos of Los Angeles.
1968 - Thanks to Stephen Fleay for sharing this November Kodachrome shot he took. It was included in a 2019
Facebook post with other shots from his L.A. vacation trip.
1969
- "Hair" producer Michael Butler commissioned the art collective The
Fool to design and paint a mural on the north and west sides of the
building. It was completed in two months. This photo appears with "Interview With Marijke Koger-Dunham,"
one of the artists on the project. The article by Heather Harris
appears as a 2016 post on the site Fast Film. It originally appeared in Paraphilia Magazine on August 23, 2012.
1969 - "Urania," one of the nine muses depicted on the "Hair" mural. Photo: The Fool / Marijke Koger-Dunham
1969
- Thanks to Bobby Cole for sharing this photo. Note the stars up on the
rooftop AC units. He added it as a comment to a post about the 2018
"Once Upon a Time... in Hollywood" repainting that was on the Mid Century Modern private Facebook group.
c.1970 - "Hair" playing at the Aquarius. Thanks to Mary Bolter for locating this photo for a post on the Southern California Nostalgia private Facebook group. Also see the page on the Historic L.A. Theatres in Movies
site showing many photos of the recreation of this paint job Quentin
Tarantino had done for "Once Upon a Time... in Hollywood." Sadly, it
didn't make it into the finished film.
c.1970
- The mural on the west wall. Thanks to Trullee Fike for sharing this
photo and the one below as comments to a post about the theatre by
Martin Turnbull on his Garden of Allah Novels Facebook page.
c.1970 - A west wall detail. Photo: Trullee Fike
early 1971
- Thanks to Richard Wojcik for this photo taken after "Hair" had
completed a nearly two year run at what was then called the Aquarius
Theatre. It was a post on the Vintage Los Angeles Facebook page. Don't miss Alison Martino's post "
The Aquarius Theater" on her blog Martino's Time Machine.
c.1971 - A detail of
the painting on the west wall. The photo is one that appears with
Alison Martino's 2015 Los Angeles Magazine article "
Uncovering a Secret Gem...."
1978 - "Elvis Forever." It's a photo from the McAvoy/Bruce Torrence Historic Hollywood Photographs
collection, their #T-004-2. The link will get you to another "Elvis"
shot as well as 1979 views of the theatre during the engagements of
"Oliver" and "Ain't Misbehavin."
1981 - Filmex at the Aquarius. Thanks to Philip Mershon's Felix in Hollywood Tours for the photo, a post on the Facebook page
Vintage Los Angeles. It's also on
Flickr from Gerald DeLuca. Thanks to Noirish Los Angeles contributor Ethereal Reality for spotting that appearance for his
Noirish post #50385.
1983 - A tour bus shot from the Richard Wokcik collection. He shared it with the
Mid Century Modern private Facebook group where he noted that the theatre had recently been acquired by Martin Tahse Productions.
1986
- The theatre as home for "Star Search." Thanks to Jeff Cashdollar for
sharing this shot as a comment to a post by Jeff Vail about the theatre
for the Facebook page
Lost Angeles.
2009 - A look east on Sunset Blvd from Argyle. That's the
Palladium on the left. Photo: Google Maps |
interactive version |
c.2009 - The Nickelodeon signage. Thanks to Mark for the photo with his post about the theatre on the blog
Having A Nice Time.
2010 - The Earl Carroll Theatre as a studio for Nickelodeon. Photo: Bill Counter


2017 - On the roof from the top of the dressing room stack stage
right. We're looking to the south of the building over the stage area.
The scene shop behind the stage is much lower and its roof can't be seen
from here. Thanks to Mike Hume for this photo and others appearing on
these pages. See the fine page about the theatre on his
Historic Theatre Photography site.
2017 - A view north across the side of the auditorium roof. Note
the Hollywood sign hiding behind the construction crane in the distance.
Photo: Mike Hume
2017 - Looking east on Sunset Blvd. Photo: Mike Hume
2017 - A closer view of the post-Nickelodeon facade. Photo: Mike Hume
October 2017 - Looking west along the facade. Photo: Mike Hume
October 2017 - The
scene shop at the rear of the building. We're looking east -- the loading doors are at the
other end. Photo: Mike Hume
November 2017 - The work on the new building in the parking lot begins. Thanks to Chuck Weiss for the photo on the
SoCal Historic Architecture private Facebook group.
February 2018 - West on Sunset. Photo: Bill Counter
February 2018 - The fenced-off porte cochere with the site of the new building on the right. Photo: Bill Counter
February 2018 - A closer look at the entrance. Photo: Bill Counter
February 2018 - The southeast corner of the building. The big rollup gets you into the
scene shop. Through the smaller doors on the right you're backstage and
can take a left for the stage or dressing room stairs. Straight ahead
gets you to the Circle Room. Photo: Bill Counter
October 2018 - The facade getting painted as it was in 1969 for shooting a scene for
Quentin Tarantino's "Once Upon a Time in Hollywood." See the
Historic L.A. Theatres in Movies
post about the film's use of various theatres for many more photos of
the building's re-do in progress. Photo: Bill Counter
November 2, 2018 - Cars are in place the day of Quentin's Sunset Blvd. shoot for "Once Upon a Time..." It's a photo by
Andrew Cooper for Sony Pictures that once appeared with Emily Zemler's April
2019 L.A. Times article "
How 'Rocketman' and 'Once Upon a Time in Hollywood' uniquely re-create a lost Los Angeles."
It's been seen in many locations since then including on IMDb, in a great post about the film's locations on the Italian site Contattaci, and from Richard Wojcik on the Mid Century Modern private Facebook group. Sadly, the building didn't end up in the finished film. Barbara Ling was the production designer.
November 2018 - The theatre under a tent. Photo: Mike Hume. Thanks, Mike! Visit his
Historic Theatre Photography site for lots of tech information and hundreds of fine photos of the many theatres he's explored in Los Angeles and elsewhere.

May 2019 - The view down Argyle with the new project rising to the theatre's west. Photo: Bill Counter
April 2020 - A rare unobstructed view of the east side of the
building. The structures that had been here have been demolished and a
new project will be rising on this side of the building as well. Photo:
Bill Counter
April 2020 - The theatre is a long way from reopening but it's nice to see some of the readerboard neon still works. Photo: Bill Counter
April 2020 - A detail of some of the surviving neon. Photo: Bill Counter
June 1, 2020 - A crowd marches east on Sunset protesting police brutality and racial inequality. Thanks to Brad
Stubbs for his photo, one of 71 in his "BLM Protest 6-1-20 Hollywood" album on Facebook.
July 2021
- The neighborhood was growing up, with new housing on both sides of
the theatre. The building on the right, built by Essex Property Trust in
the theatre's former parking lot, is called the Wallace on Sunset.
Presumably that's an homage to Beryl Wallace, the star of the Earl Carroll shows. Photo: Bill Counter
2025 - Scaffolding going up for the facade restoration. Thanks to F Hudson Miller for sharing this photo in a June 17 post on the
LAHTF Facebook page.
2025 - A last look at the Tarantino mural. Photo: Bill Counter - June 19
2025
- The netting is up. Thanks to Sandi Hemmerlein for sharing her June 25
photo. Don't miss the tales of her adventures on the site
Avoiding Regret.
2025
- Looking south on Argyle toward the shrouded building. To the left is
part of the Palladium. The apartment building to the right of the
theatre is The Wallace, erected on what had been the theatre parking
lot. Photo: Bill Counter - September 13
2025 -
Part
of the scaffolding was taken down in early November revealing the new
multi-colored green facade look of 1938. Still to come: vertical neon stripes
accenting the panels, a redone marquee, and the famous neon face of
Beryl Wallace. Thanks to Esotouric for being on the scene. This shot is
from their November 6 video clip on Facebook.
2025 - A look at the new multi-shade "sea-foam green" paint job after scaffolding removal. Photo: Bill Counter - November 18
2025 - East along the facade. Photo: Bill Counter - November 18
2025 - Beryl Wallace's likeness sketched out, ready for tubing installation. The sign contractor is Paul Stoakes of
Signmakers. Photo: Bill Counter - November 18
2025 - Paint getting stripped off the marquee. Photo: Bill Counter - December 16
The Earl Carroll Theatre pages: back to top - exterior | exterior | lobby areas | auditorium | stage | stage basement | sceneshop | ephemera |
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