Opened: It was completed in 1931 or 32 and originally named the United Artists. The now-vanished theatre was on the south side of the street midway between Highland and La Brea. This Mott Studios photo of the newly finished building is from the collection of the California State Library. They have the photo indexed as the United Artists Fox Ritz due to the copy on the marquee: "3 shows daily at Fox Ritz."
The Four Star was part of an ambitious building program by the UA circuit in the early 30s as a result of a booking war with Fox West Coast. Fox ran the bulk of the theatres in the Los Angeles area and UA, angry with the terms and the bookings they were getting for their pictures, embarked on a building spree.
Architects: Clifford A. Balch and Walker & Eisen (Percy Augustus Eisen and Albert Raymond Walker) were associated architects on the project. Balch and the W&E firm individually designed many other Los Angeles theaters in addition to teaming up for the UA building spree. The Four Star was a standard United Artists style house for the period with deco panels on the front labeled "Unity" and "Artistry."
A sketch done by the architectural team of Walker & Eisen/Clifford Balch that appeared with an article in the December 19, 1931 issue of Motion Picture Herald. It's on Internet Archive and also reproduced at the bottom of this page. They don't identify it as a particular theatre but say it's typical of the group of UA houses at the time. Thanks to Eric Lynxwiler for posting this on Flickr. It also appears in the Historical Photographs Collection of the Miracle Mile Residential Association. Don't miss browsing through Eric's Los Angeles Theatres set on Flickr that includes over 700 terrific photos.
The design of the Four Star was similar to the Balch/Walker & Eisen designed UA theatres in Long Beach, Inglewood, Pasadena, El Centro, and East Los Angeles (that one later called the UA Alameda). These were all strictly film-only theatres. While we have shots of the Four Star, the only other one of this bunch for which vintage interior photos have surfaced is the one in Long Beach.
The big one from this period, the UA
Berkeley, was a larger house with a balcony, orchestra pit, organ
grilles, and full stage. It's now a 7-plex but much of the interior elements survive. The Balch/Walker & Eisen team also did a remodel of the Imperial in San Francisco to turn it into a United Artists. Walker & Eisen (without Balch) had earlier done the building for the downtown L.A. United Artists -- although that theatre's interior was by noted Detroit theatre architect C. Howard Crane.
Seating: 900
The program for building 15 theatres was detailed in a November 22, 1930 story in Exhibitors Herald-World. A November 29, 1930
story announced an expansion of that to 25 theatres. The theatres that
actually got built at the time in the L.A. area were constructed on a budget of $150,000 to $200,000 each. Albert
Lee Stephens, Sr. was the actual owner of this theatre at
opening -- it was leased to UA.
They specifically targeted
areas where Fox had houses and there were no independents to run their
pictures. In some cases, like in Inglewood, they ended up across the
street from a Fox house. Here, the Four Star was in the next block east
from the Fox Ritz.
The
fun part of the story is that by the time these UA theatres were
completed, a truce had been declared and they all ended up getting
operated for UA by Fox West Coast. The L.A. Times covered the story on
September 5, 1931.
The Motion Picture Herald issue of December 19, 1931 had a story "A Group of Small Theatres"
that discussed the 13 United Artists houses either completed or
underway as part of the expansion program. The article noted that this
house was to have 900 seats and a construction cost of $89,000 including
the retail spaces. The article includes typical floor plans and
interior and facade renderings.
In 1933 it was renamed the
Four Star. The four stars in question were, of course, the founders of
United Artists: Charlie Chaplin, Douglas Fairbanks, Mary Pickford and
D.W. Griffith. The reopening as the Four Star took place November 29,
1933 with "Berkeley Square" starring Leslie Howard. The Los Angeles
Times, quoting a FWC press release, had described the philosophy in a
November 20, 1933 story:
"There will be no stage shows or prologues. There will be no ballyhoo, fanfare, lights. There will be none of the gaudy, glittery trappings usually associated with the screening of great pictures. The Four Star Theatre will be a haven where picture lovers, whether they be glamorous celebrities or obscure nonentities, may relax and amid simple settings [and] enjoy the entertainment they came to see."
Fox Movietone News was at the Four Star in 1939 for the premiere of "Hollywood Cavalcade" (20th Century Fox). The footage appears with the DVD of the film. Alice Faye, Don Ameche and Darryl F. Zanuck (among many others) were there. In the film, we pay a visit to the Egyptian for a premiere of a film-within-a-film. See the Historic L.A. Theatres In Movies post for some Egyptian shots.
A 1942 ad for "Fantasia." The initial run of the film, with "Fantasound" had been at the Carthay Circle. Thanks to Scott Pitzer for sharing the ad in a post on the Photos of Los Angeles private Facebook group.
The tower got augmented with additional neon stars and other animated adornment around 1947 or 1948.
An ad for the reserved seat engagement of "Hamlet" in 1948. It appeared in an October issue of the "Music Magazine of Los Angeles." Thanks to theatre sleuth Michelle Gerdes for finding the issue. The cover had a nice photo showing the location of a proposed new theatre for opera. See the Opera House - 1948 page for a view.
Beginning in 1950 the United Artists Theatre Circuit operated the house themselves as the UA Four Star after the consent decree forced Fox West Coast to give up many theatres. Thanks to Joe Vogel for finding this February 4, 1950 Boxoffice article that listed twelve California theatres that Fox had been operating that would go to the newly reactivated UATC. Earlier they had taken over the Loew's State in downtown L.A.
A 1951 ad for the premiere of "Ace in The Hole" with Kirk Douglas attending. Thanks to Ken McIntryre for posting the ad on the Photos of Los Angeles Facebook group.
A 1973 student discount card for the circuit. Thanks to Peter Chacona Chaconas for sharing this with the Mid Century Modern private Facebook group. He found it at an estate sale.
UA removed the 70mm equipment in 1973 when they sub-leased theatre to the Mitchell Bros. as a porno venue advertised as the Mitchell Brothers Four Star.
A September 11, 1973 ad for the Four Star and the United Artists Inglewood. Thanks to Mike Rivest for locating it. Tony Valdez notes that in the mid-1970s, the theatre was raided by the LAPD Administrative Vice Unit for its live, on stage sex show.
A 1976 ad that Ken McIntyre located for a post on the Photos of Los Angeles private Facebook group. The Inglewood and Long Beach theatres listed were the former United Artists houses. The Mitchells were gone by the end of 1976.
The theatre was later operated as an independent and re-equipped for 70mm with a pair of DP70s that had come out of the Fox Wilshire. In the 80's and early 90's it had a grand period as a revival house
showing classics, Indian movies and lots of 70mm presentations. Scott Shepard notes that when he worked there as a projectionist in 1983 it was Louis Federici who was operating the theatre.
The theatre was used as a venue for the 1983-85 Filmex festivals. Nick Matonak notes that the plaster ceiling in the
auditorium fell as a result of the 1994 Northridge earthquake.
Closing: The
theatre stopped showing films in 1997. The Norelcos that were in the booth are now at the Warner Grand in San Pedro.
Status:
The theatre was demolished in December 2014 and was replaced by a 6
story apartment and retail complex called The Mansfield. Julie Grist at
the Larchmont Buzz
had the December 11, 2013 story: "Goodbye Deco Theater, Hello Apartment Complex..." She noted that the theatre was deemed
(by the developer's consultant, Chattel, Inc. of Sherman Oaks) to be too
altered to be considered historic. The Historic Resource Assessment,
with many photos, is available as a 59 page PDF.
Hillsman Wright, co-founder of the Los Angeles Historic Theatre Foundation
notes: "The sad, sad truth is that there are consultants who will come
up with the desired negative result for just a few dollars more. The
same names come up time after time."
A January 2014 followup in Larchmont Buzz by Ms. Grist titled "Deco Theater has a Polished, and Tarnished, History" had some nice historic photos of the exterior. Thanks to Torr Leonard and Chris Willman for spotting the article. Neal Boverman had a December 13, 2013 story on Curbed L.A. discussing the project. A neighboring Burger King was also a casualty. The new building is a design by Plus Architects for The Korda Group.
The theatre had been sold in October 2012 with a leaseback provision that allowed the church to continue using the building for up to 8 months while their new property was being renovated. PRWeb had a November 2012 story on the transaction. Oasis had put the building on the market in mid-2012.
A look toward the former screen area. No, it's not set up for a circus. This is church stuff. Note that the location of the front exits don't match those earlier photos. They were moved forward either when the church built their thrust stage or perhaps earlier when a big screen was installed when United Artists equipped the house for 70mm. Photo: Bill Counter - 2010
The auditorium right wall. The ceiling plaster has been removed and the wood truss structure is visible. Photo: Bill Counter - 2010
The proscenium was intact and painted black. The "stage" area behind was used for tech gear storage and was all of about 8' deep. Photo: Bill Counter - 2010
1932 - A Dick Whittington Studio pre-opening photo from the Huntington Library collection. The vertical still shows the initial United Artists name. It would be changed to the Four Star in 1933. Thanks to Ken McIntyre for locating the photo in the Huntington collection.
1932 - An entrance detail from the Huntington Library photo. When the theatre actually got open it would be managed by Fox West Coast. The marquee is plugging their Ritz Theatre, just a block to the west.
1933 - A look east toward the theatre, finally open. This is the only photo to have surfaced so far with the theatre operating with the signage still saying "United Artists." It's from the Los Angeles County Natural History Museum Seaver Center Collection.
1933 - Lots of added decoration is seen in this photo of the theatre running "Don't Bet on Love," a July release with Ginger Rogers and Lew Ayres. Thanks to the Ronald W. Mahan Collection for sharing the photo. It's one taken by Peerless Photo Service that was once in the collection of Johnny Bresnik.
1936 - An Alfred Eisenstaedt photo taken for Life at the May 2 premiere of the William Cameron Menzies film "Things to Come." It starred Raymond Massey, Edward Chapman and Ralph Richardson. Thanks to Scott Collette for sharing five premiere shots on his Forgotten Los Angeles Facebook post about the film. He also has them on Instagram.
1937 - A photo taken during the run of "Lost Horizon" from the Los Angeles Public Library. It's also in the AMPAS Tom B'hend and Preston Kaufmann Collection, a copy that had come from the Warner Bros. Research Collection.
1938 - A detail from the Margaret Herrick Library photo.
1938 - A Herman Schultheis photo of a billboard advertising "In Old Chicago" at the Four Star. The photo is in the Los Angeles Public Library collection. Schultheis also shot eight views of the film's premiere. The Library presumably has hard copies but they got lost online in a photo collection software re-do.
1938 - A nice "Algiers" view showing the west wall signage. It's a Herman Schultheis photo in the Los Angeles Public Library collection. More views of that premiere by Mr. Schultheis: another facade view | facade and tower | spectators |
1938 - A daytime view of the "Algiers" ballyhoo. It's a Herman Schultheis photo in the Los Angeles Public Library collection.
1941 - The premiere of "That Hamilton Woman." It's a photo in the Herald Examiner collection at the Los Angeles Public Library. Bruce Kimmel comments: "March 19. Many celebs would attend. Bleachers had to be set up for the crowds."
1946 - A look west on Wilshire Blvd. toward the Four Star. The photo is from Marc Wanamaker's Bison Archives and appears, with many other vintage views, in the Chattel, Inc. Historic Resource Assessment they prepared on the building. Note the roof sign of the Fox Ritz at the far right edge of the photo.
The photo also appears with Julie Grist's fine January 2014 Larchmont Buzz article "Deco Theatre Has a Polished, and Tarnished, History." Thanks to Torr Leonard and Chris Willman for spotting the article.
1950 - A view west on Wilshire toward the Four Star and the Fox Ritz showing off the added signage atop the tower. The photo is from the Blackstock Negative Collection at the Los Angeles Public Library. Thanks to Noirish Los Angeles contributor BifRayRock for including the photo on his Noirish post #19498. Bruce Kimmel notes: "This is sometime between May 10 and the last week of May. 'Champagne for Caesar' opened May 10 exclusively at the 4-Star, after a brief two-week run at four other theaters. It was gone before the end of May. Whew!"
early 1950s - A shot from a short but sweet colorized clip from Alison Martino on Instagram. The clip starts with a view of the Fox Ritz in the block to the west. It can also be seen as a comment to a post about the Ritz on the Vintage Los Angeles Facebook page. Thanks to Michelle Gerdes for spotting Alison's post.
1954 - The theatre in August for the premiere of "About Mrs. Leslie." Thanks to the All Movie Theatres Facebook page for sharing the photo.
1955 - A newsreel shot of the premiere of "I'll Cry Tomorrow" starring Susan Hayward, Richard Conte and Eddie Albert. The footage from the UCLA Film and Television Archive appears as an extra on the DVD for the film.
1956 - A view taken during the engagement of "The Rainmaker." It appeared with Julie Grist's January 2014 article about the theatre in the Larchmont Buzz.
1957 - The Four Star ready for the premiere of "Wild is the Wind." It's a photo with Julie Grist's January 2014 Larchmont Buzz article "Deco Theatre Has a Polished, and Tarnished, History." Ms. Grist also had a December 11, 2013 story "Goodbye Deco Theatre..." about the fate of the Four Star. She noted that the theatre was deemed by the developer's consultants as being too altered to be considered historic.
1967 - It's a great 4 minute drive along Wilshire in "Wilshire Blvd. Miracle Mile December 1967" on YouTube. In this shot from the Producers Library footage the Four Star shows off its augmented neon with, of course, four stars at the top. They were running "The Robbery," aka "The Robbery of the Century." It was a September release. We also get a drive by of the Ritz and the El Rey.
c.1971 - The marquee is gone. It's a shot taken when the theatre was still part of the UA circuit. Thanks to Meghan Harken for the photo. On the billboard: "The Last Picture Show."
1980 - A post-UA photo by Tom Zimmerman in the California State Library collection. It appeared as a post by Bill Gabel for the Photos of Los Angeles private Facebook group where it inspired many comments.
2014 - The sad view toward the screen from the west. Photo: Handsome Stranger - Noirish Los Angeles. Thanks, Stranger!
When
we first see Annie Girardot 30 minutes into Franco Rossi's "Smog"
(Titanus/Gala Film Distributors, 1962) she's turning onto Wilshire and
we get a quick look at the theatre running Luchino Visconti's "Rocco and
His Brothers," a film she's in. Bruce Kimmel notes that "Rocco" opened
at the Four Star September 20, 1961 and ran at least six weeks.
More information: See the Cinema Treasures page on the Four Star Theatre. Check out the Facebook page I Heart Miracle Mile.
Page four with another El Centro plan and a rendering for "one of the Los Angeles houses." It's the United Artists East L.A.
Gary Parks offers this rundown of the status of the theatres mentioned in the article:
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I attended a 1987 screening of LOST HORIZON. Jane Wyatt was the special guest, and she did mention that the premiere had been held some 50 years earlier!
ReplyDeleteA priceless memory.
Yes, the "Lost Horizon" premiere was 1937. We've got the photos on the page.
DeleteThe 1940s murals added to the auditorium were unquestionably by Heinsbergen. The rendering of the large, curling leaves match ones painted in the Garden Theatre, San Jose, which had Heinsbergen murals. The goddess figures are similar, though not identical, as well. Also, the little winged hour glass matches one in the 1941 Orinda theatre, Orinda, also a Heinsbergen decorative job.
ReplyDeleteThanks, Gary!
DeleteSaw the X concert film The Unheard Music at the Four Star in the 80's where I believe it had an exclusive run. I remember the tag-line was, 'We Play it Loud'.
ReplyDelete